First Bankrupt Creatively, Now Financially
Posted by commando on 22. January 2002 - 18:11
As readers of ad-rag know, justice isn't always swift for ad plagiarists. In fact, often they're rewarded for their misdeeds.
That isn't the case for Kmart, which in an act of desperation recently lifted the marketing strategy, broadcast campaign and tagline of retail leader Wal-Mart.
Read here about how their hapless attempt at me-too marketing backfired and (combined with decades of blunders) lead them to declare bankruptcy.
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comments
- In actual fact amazing
10 min ago - What is the name of the song
2 days 6 hours ago - With this card, they're
2 days 11 hours ago - Haha as well as "Why is it?"
2 days 18 hours ago - This was all so much better
2 days 22 hours ago - This wasn't an Abercrombie
3 days 15 hours ago - This just makes me like
3 days 16 hours ago - Ha haha, the way he snogs the
3 days 21 hours ago - Speaking of cereal&feels,
3 days 22 hours ago - Fair enough. You're not a
4 days 14 hours ago


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