First Bankrupt Creatively, Now Financially
Posted by commando on 22. January 2002 - 18:11
As readers of ad-rag know, justice isn't always swift for ad plagiarists. In fact, often they're rewarded for their misdeeds.
That isn't the case for Kmart, which in an act of desperation recently lifted the marketing strategy, broadcast campaign and tagline of retail leader Wal-Mart.
Read here about how their hapless attempt at me-too marketing backfired and (combined with decades of blunders) lead them to declare bankruptcy.
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comments
- צור קשר עם קוקה קולה ישראל
1 day 1 hour ago - אני רוצה ששמי יהיה על בקבוק
1 day 8 hours ago - Name Asaad
Coca cola
Thankz
1 day 8 hours ago - What, no pitchforks and
1 day 22 hours ago - Worth it for your dream
1 day 22 hours ago - I could care less about the
1 day 23 hours ago - Okay, it may be hokey in some
2 days 12 hours ago - What is the name of the song
5 days 9 hours ago - With this card, they're
5 days 14 hours ago - Haha as well as "Why is it?"
5 days 21 hours ago


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