First Bankrupt Creatively, Now Financially

commando's picture
Posted by commando on 22. January 2002 - 18:11

As readers of ad-rag know, justice isn't always swift for ad plagiarists. In fact, often they're rewarded for their misdeeds.

That isn't the case for Kmart, which in an act of desperation recently lifted the marketing strategy, broadcast campaign and tagline of retail leader Wal-Mart.

Read here about how their hapless attempt at me-too marketing backfired and (combined with decades of blunders) lead them to declare bankruptcy.

Your rating: None Average: 3.9 (20 votes)

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
Yo, are you real or just a figment of spamination?

Adland.tv

Member login

Request new password