I hate to say this... but Sears aint your dad's tool store anymore. I've been reading several articles about how Sears and its sister company Kmart has amped up his offerings.

Hell - Glamour Magazine wrote a story about it. A little surprising since I only think of tools and hardware. One effort they did that caught my eye (thanks to a PR birdy) is their Footwear microsite (www.sears.com/shoes).

The Shoe Experience Website is a 450-brand emporium that it will push through social marketing efforts.

Sears hopes its microsite, hosted by fashion stylist Francesca Mills as well as three other bloggers who are experts in parenting, work force and fitness, will blend the feeling of blogs, social media and commerce.

So basically, it's a central hub that houses blogs, youtube videos, Q&A and twitter streams from their shoe experts. The navigation is still really confusing and hard to really see if they really sell 450 brands of shoes. The bloggers are hot, though.