Juan Valdez - coming to a coffee shop near you
Reuters reports that Juan Valdez is taking on Starbucks in NYC.
Colombian coffee icon Juan Valdez will lead his country's growers' federation into Manhattan on Tuesday to open its first New York coffee shop, and market watchers are wondering whether the challenge to Starbucks Corp. will amount to a hill of beans.
The National Federation of Colombian Coffee Growers plans to open its first Juan Valdez coffee shop at Lexington Avenue and 57th St. on Tuesday in a modest challenge to Starbuck's dominance of the gourmet coffee shop market.
This isn't the first coffee shop for Juan either. In December 2002, The National Federation of Coffee Growers of Colombia opened its first "Juan Valdez" Coffee shop in the Bogota airport.
(there's more to read)
At www.friendsofjuan.com they mention that the Juan Valdez Café will also be opening in Washington, D.C. this year. "Each Juan Valdez Cafe will serve the best of what Juan and the Colombian Coffee farmers have to offer. All of Juan's friends will be able to kick back and savor new exclusive Colombian specialty coffee blends."
Their new campaign, lifestyle focused print ads, is currently running in InStyle, Entertainment Weekly, People, Rolling Stone, US Weekly, Food and Wine, and Gourmet magazines.
If you can't see the copy on the ad, it says "[3658 miles from the coffee fields of the Colombian Andes. But still the perfect climate for Colombian Coffee.]"
We reported back in May 2003 that the Colombian coffee growers had decided to bring back Juan. Juan Valdez was 'born' back in 1959 at DDB. In 2003, Juan Valdez made a cameo appearance in the film Bruce Almighty starring Jim Carrey in which he pours the lead character a cup of coffee.
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
- Let's see Peter Norton.
10 min ago
- I really love surfing around
14 min 58 sec ago
21 min 45 sec ago
- Holy guy cave Batman, I am
1 hour 50 min ago
- Ooh, you know what he's doing
4 hours 24 min ago
- The ASCII doesn't work quite
4 hours 44 min ago
4 hours 48 min ago
- Definitely feel the pain of
5 hours 7 min ago
- No one cares if you closed
7 hours 38 min ago
- I haven't seen that since my
7 hours 56 min ago