Chevy has announced the winner of their Chevrolet College Big Idea Super Bowl competition. Katelyn Crabb of North Prairie, WI came up with the idea for the ad as part of a class project through University of Wisconsin at Milwaukee.

The 30-second spot was directed by Bryan Buckley, of Hungry Man Productions, and was produced by Chevrolet and Campbell-Ewald. Additionally, GM will air two :60s during the game.