Mastercards new logo has holes in it

dabitch's picture
Posted by dabitch on 9. July 2006 - 13:51

Mastercard has decided to rebrand and are now known as "Mastercard worldwide" with a new logo, shown below. I don't know how many gradients there are in there nor why the middle circle is off-center - but the obvious connection made by Matt at a.wholelottanothing made me laugh until I cried. And they thought they had image problems before.....If you don't know Goatse (safe Wiki link) you will not understand.



Warning: If you do not know Goatse do not google Goatse. You don't want to see it. Trust me.
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Submitted by caffeinegoddess on 9. July 2006 - 18:33.
caffeinegoddess's picture

That is one horrible logo.

Submitted by dabitch on 19. July 2006 - 12:57.
dabitch's picture

Hahaha, Juha just sent me this: Tour de Goatse

Submitted by lucasr on 20. July 2006 - 22:02.
lucasr's picture

Yes this mark is not very good. a real reproduction nightmare... and for a global brand who should know better... tisk tisk. Does anyone know if this was in house or what agency is responsible for this "MasterPiece"?

Submitted by caffeinegoddess on 20. July 2006 - 22:12.
caffeinegoddess's picture

Found the MasterPiss press release for this here.

"adopting a new corporate tagline, The Heart of Commerce"

Gag!

Reasoning: "The three circles of the new corporate logo build on the familiar interlocking red and yellow circles of the MasterCard consumer brand, and reflect the company

Submitted by juhasaarinen on 21. July 2006 - 1:56.
juhasaarinen's picture

Since we're errm, getting into graphical representations of that particular bit of human anatomy, have a look at Lucent's logo.

A friend of mine who was working there at the time it was unveiled said the company became know as The Cult of the Flaming Red Asshole overnight.

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