A truck. A supermodel. A prime minister. A shower. A traffic jam.
Sounds like another girly gimmick gone awry.
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(Archived) After cracking down on drugs and pirated products, Thai Prime Minister Thaksin Shinawatra is now going on about moral ethics.
Last week, he took the police force to task for not stopping a Nicea mobile stage that went around Bangkok on Wednesday, with Thai model Methinee Kingphayome taking a shower in a frosted cubicle to promote a new shower product.
'It was inappropriate,' Mr Thaksin fumed.
'The police should have stopped it. A police weakness is that they wait for policy changes before acting.'
Advertising guru Seri Wongmontha lent him support by urging customers to refrain from buying the product.
'I am angry with the creative team for ignoring Thai culture with only the aim of selling a product,' he said.
Meanwhile, the producer of the campaign and the unnamed advertising agency have been summoned by the Consumer Protection Commission and charged with violating moral principles.