Before I'm accused of being a prude - I'm not, and I'm sure that the majority of us 'creative souls' would agree that the odd indulgence into 'rude food' with a good friend can make life very interesting...... BUT what the hell has covering women in caked-on flour, then squirting yoghurt all over themselves to 'wash it off' got to do with selling the product???
Unless they were trying a 'line extension' angle - something along the lines of "Our yoghurt is not only tasty and healthy, but it makes a really good (if somewhat sticky), all over body scrub".
Otherwise it is what it is, an irrelevant and cynical example of using sex to sell - Jeez, I can see it now, all the fruit jelly manufacturers lining up to organise some kind of naked jello wrestling tournament ....... hmmm, I think I might just go and make a quick phone call......

As all artists know, if you run out of ideas and want your work to stand out... make it big, red, and nude.

Flour? Yogurt? it just all sounds deeply unappetising, unless they were creating a tempura-style batter, and intending to deep-fry the models after. Mmm. Dig that crispy coating. And is it just me or is the whole yogurt/nakedness thing somewhat unfortunately reminiscent of that granny's cure for "ladies' problems" down below. I'm reluctant to be more graphic for fear of myself being sued for obscenity (or offending stealthman's evident prudishness..heheheh), but suffice to say yogurt cultures are supposedly good for counteracting yeasty nastiness: an association that really contributes to the yuk factor for me.

Thank god, I thought I was the only one to make that yogurt connection.

to make it worse, the whole flour factor just reinforces the yeasty bit to me -- as I think of baking, and therefor yeast, and then the yogurt cures it.
hmmm - maybe that was the subconcious intention after all... but some how I don't think they were that bright.

Ha Ha...... John Doom, thanks for the compliment - people who know me wouldn't ever consider me a prude, but I like that about this 'virtual land' - a person can be whatever they want to be, and so you've given me the online status and gravitas as the 'Adland arbiter of clean living and excellent moral standards' - jeez, my dear old Mum would be so proud of me now :)