It had to happen. Deemed the most offensive ad of 2001, Opium's pale nude Sophie Dahl ad has inspired a Newcastle Brown spoof.

In the ad biz, success breeds imitators, so Guardian reports,this Newcastle poster can proudly claim the prize of being the first to ride the coat tails of Opium's controversy.

click here to see Sophie in Opiums poster

While their brand manager describes it as a "distinctive beer," it's a shame he didn't see fit to ask the agency for a campaign just as unique. Seems this spoof is a template just about any product could be thrown into for attention.

On the other hand, perhaps it's really a publicity stunt disguised as an ad. Same same, right?