Oreo comes in peace when the Mars rover lands

Adland: 

So we're landing on Mars. Again. Back in September 1997 when NASA's Mars Pathfinder landed and we tried to watch this via a shitty dialup from the BBDO offices, I never quite did get a good explanation as to why Mars bars weren't latching on to the worldwide exploration anticipation with ads congratulating NASA, when they had such a perfect name for it? I guess it was because we didn't have the fast-acting world of social media back then, and investing in print ads with a diffuse ROI wasn't a clients favorite way to spend money. These days quite a few brands play in the social media arena. Take Oreo cookies, who got into a bit of trouble generating backlash (and love) for celebrating gay pride day with rainbow stuffing. Draftfcb, and Oreo have now made colored stuffing a thing, as they welcomed the Mars rover landing with red stuffing all over their social media channels today. Cute, but please don't make any pink stuffing for October. It's been done.

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.