PETA will reveal a new ad pushing the use of pleather instead of leather using ex porn-star Jenna Jameson as spokesperson. In the ad which will be available March 10, Jenna Jameson is dressed in a black pleather bikini and black wig doing her best Bettie Page impression.

Inside sources reveal that PETA contacted Jenna Jameson because she's a huge animal lover, who even went so far as to have her plastic surgeon make her look like a duck. True story!

The ad is shot by aptly named Gavin Bond. Jenna said:

"I've worn a lot of pleather in my life. Anybody who knows me knows that I've kind of lived half my life in it. I love the idea of having choices outside of leather. The outfit that I'm wearing in the ad is so sexy that I suggest if people want to have a better time in the bedroom — then please explore the pleather side."

Actually Jenna, we don't need to actually know you to know that you spent half of your life in pleather and the other half buck nekked. Anyone who knows your resume knows that.

Update: Ad now here, and PETA - Jenna Jameson talks about pleather - 1:43 (USA)