Saturn vs. Geico
Posted by Robblink on 6. September 2003 - 22:40
The Geico commercial came first, but I'm a bigger fan of the Saturn spot.
click read more for a head on advertising collision in Badland.
Click here [commercial-archive super adgrunts] to check out the Saturn
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
comments
- Ooh, you know what he's doing
54 min 30 sec ago - The ASCII doesn't work quite
1 hour 13 min ago - .............................
1 hour 18 min ago - Definitely feel the pain of
1 hour 36 min ago - No one cares if you closed
4 hours 7 min ago - I haven't seen that since my
4 hours 26 min ago - And please don't waste your
4 hours 42 min ago - There's no argument to take
4 hours 48 min ago - What a terrifically
6 hours 14 min ago - You truly are a fucking
6 hours 40 min ago


I think this spot funny still, and somewhat different than the Saturn spot. Same kind of premise (car less people on streets) but in this ads case, only this crazy mum is doing it.
The spots are only similar on the basis of "cars less people" but the funny haha moments are different. Geico follows up withs general witty ending (gotta love the bumper sticker and fog horn), while the Saturn is that weird, yet enjoyable moment of realization that the ad is all about feeling special about a car even if it is mass produced. Tingly without inner warmth reserved for old christmas commercials (such as the kid who comes home early christmas morning and brings folgers). So I would say that these could be "kissing cousins" but not twin spots at all.
PS. I'm from Arkansas, and no, I've never kissed a cousin or knew of someone who did.
Post new comment