Super Bowl XLIII Commercials Review - First Quarter
Game On! It's time to see if those $3 million in air time was well-spent or even worth it for the advertisers who sucked it up in this poor economy to maintain or start their reputation as a Super Bowl advertiser.
FIRST QUARTER:
Anheuser-Busch/Bud Light - "Meeting/Office Cuts" - :30
Summary: Folks are in a budget cutting meeting for their office, and things go arwy when one person suggests they stop buying Bud Light for every meeting.
Agency: DDB, Chicago
Review: Typical Bud Light spot. Good that it's timely, I think...
Sony Pictures - Angels and Demons
Agency: In-house
Audi - "Decade Jump" - :60
Summary: Actor Jason Statham, known for his action-packed roles in the "Transporter" series, "Snatch" and "The Bank Job," rushes from decade to decade to avoid capture, trying to find a luxury vehicle to aid his getaway. He finds that several other luxury vehicles fail to get the job done, until he finds the supercharged Audi A6 sedan.
Agency: Venables Bell & Partners, San Francisco
Review: Nice. Quick shots. Nice to see them tell a story!
Dabitch says : Tremendously entertaining and now I know that I really really want a 1979 Firebird, still.
PepsiCo Beverages/Pepsi - "Refresh Anthem" - :60
Summary: A :60 spot called "Refresh," which features Will.i.am performing Bob Dylan's anthem "Forever Young."
Agency: TBWA/Chiat/Day
Review: Not sure if you can really compare Will.i.am to Bob Dylan. Falls a little flat - tries too hard.
PepsiCo's Frito-Lay/Doritos - "Snow Globe" - :30
Summary: Doritos will give the winning entry $1 million if the ad becomes "the first-ever consumer-created commercial to claim the No. 1 ranking in USA Today's annual Ad Meter."
Agency: n/a
Review:Very sophomoric. Couldn't get through without slapstick but think Pepsi does it better in upcoming ad.
Anheuser-Busch/Bud Light - "Sweden/Conan" - :30
Summary: Conan O'Brien, entertains an offer to make an ad that will "only be seen in Sweden".
Agency: DDB, Chicago
Review: Hahah ohly because it's Conan is it even remotely slightly funny.
Sony Pictures - 'The Year One'
Agency: In-house
Toyota Motor Sales USA - "Faces" - :30
Summary: Launches2009 Venza SUV where a man looks at his home and art collection, which then morphs into assets of the Venza.
Agency: Burrell Communications, Chicago
Review: Yawn. That so could have run at ANY time. Not Super Bowl worthy.
Links to the other parts
Super Bowl XLIII Commercials Review - First Quarter
Super Bowl XLIII Commercials Review - Second Quarter
Super Bowl XLIII Commercials Review - Third Quarter
Super Bowl XLIII Commercials Review - Fourth Quarter
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comments
- Technology news updates
8 min 46 sec ago - ever seen such
10 min 1 sec ago - The article is pointing out
1 hour 16 min ago - Funny thing about websites,
2 hours 15 min ago - That was really dumb
3 hours 12 min ago - Subtle, guys. t(-_-t)
4 hours 31 min ago - I take yours and raise you
5 hours 2 min ago - ... They should have a
5 hours 37 min ago - No idea mate, a bit of a
6 hours 22 min ago - Me neither. But you know.
6 hours 23 min ago
Wow, they threw him out the window, very productive. Still not memorable, hope there are better to come.
The Audi add could have been shorter, wow I wanted to change the channel, but...
Pepsi ad was cool, great side-by-side shots of famous people. Pretty class.
Doritos- come on, you could do so much more with a groin hit gag. The snow globe magic 8 ball thing was sorta fun, could have done more with it.
Conan goes almost to the line but should have crossed it. I like seeing him make fun of himself, makes him seem less "stuffed" (Oh yeah I already forgot it was for Bub Light)
Toyota goes artsy and contemporary, missing all but the...who is this directed toward? I am definitely NOT Venza!
But, I might make fun of that Toyota ad at work tomorrow. I guess they did the job!
Liked Audi, like Dylan/Pepsi, missed Doritos and Toyota, have a long way to go before I can tweet and watch simultaneously.
I lovedAudi, I liked Pepsi scorpion. I even liked the golfing baby. Something is wrong with me today.
It's going to be hard to top Pedigree.
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