Ever since Caff posted it, the Amnesty international ads shows what's happening have been a huge hit in Adland and beyond. 371399 folks have read it so far. Reminiscent (or maybe even inspired by) the transparent meme on Flickr where people do silly things like this, the Amnesty ads wowed the world.

So when Kids company did the same execution this Christmas, as much as I like a good PSA, I couldn't help but say "meh". It's not the only transparent ad since Amnesty's by a long shot, it's just the one that is the most similar in idea as well.