Well.. The music is good.
There, I thought I'd open on a positive note, because I'm not feeling it here guys. You make wild posters with a naughty pun, that people need to QR code to see the full message, and you put these all over the stripper part of town? Yeah? You put posters reading FREE PUSSY next to topless bars.
Who do you think QR coded that? People who expected free pussy? Yeah, I don't know either. Look, I'm glad you increased your write-in by 60% (from what? Zero?) as that can't really hurt I suppose.. But did Pussy Riot get freed thanks to this campaign?
OFF Infopresse is a big multidisciplinary conference in Montreal, now in its second year. It's a gathering of international architects, scientists, designers, and those in business and human sciences, too. For this year, Cossette designed the conference around the conference's theme: The Five NewPowers Of Business.
They took it literally and created some stunning pieces made from light and energy.
Makes your regular old Ramada-Inn conferences seem dull in comparison.
No Child Should Ever Be For Sale is the motto of this home shopping network spoof ad where Thasanee is a detail oriented 10 year old who could fit right in at any given sweatshop, so if you're fresh out of workers because the building collapsed why not buy some new ones.
Yeah, reality sucks. Your actions can help make it less sucky though.
Oh nu-uh they din't! Oh yu-uh they gone 'n did! - a spoof of those TV-shop / Home shopping network shows the perfectly coiffed hosts talk about the ever versatile, hard working and adaptable 9 year old child named Keweshi who can work all day for you. What??
Ah, I see, it's http://worldvision.ca who are fighting child slavery by updating what a slavery auction must have looked like, fitting it into our home-shopping TV staring style of modern times. Because you know what? Slavery might not be legal these days, but every year 1.2 million children are sold into slavery.
To choose. To choose the path less traveled. To choose nature... Except for the Trainspotting flashback it's a nice, simple ad.
Bummer though, as I didn't know the Canadian dairy manufacturer Liberté was sold to General Mills in 2011. I guess all that simplicity and choosing don't pay the bills without a conglomerate at the helm.
By sharpening pencils, and writing letters, the more injustice you'll help make disappear.
This is a direct to client spot, meaning there's no ad agency involved. It serves up the reason one needs a basketball church like Hoopdome when one lives in an urban cold city. Because we need games.
This ad is different in that you have to Shazam the ending.
Agency: DraftFCB, Toronto
Music Company: Vapor Music, Toronto
Chief Creative Officer: Robin Heisey
Other: Elma Karabegovic
Copywriter: Lauren Miller
Account Executive: Cynthia Roach
Agency Producer: Anna Neilson
Director: Brett Foomer
Radical Media/Radke Films, Toronto
Music House: Gavin
Vapor Music, Toronto
Women describe themselves to Gil, and later a complete stranger describes the same woman. When these ladies see the portraits of how they see themselves vs how other people see them it's a revelation. It might not be on Anorexia levels bad self image, but they are all describing slightly grotesque caricatures of their own beautiful faces.
See more clips and sketches at real beauty sketches.
Oh hold up, what's going on here then, eh? (By the way, I've heard a Canadian say "eh" exactly once and I had get him severely drunk before he'd humor me with that).
"To share the joy of the holidays, a McDonald's Big Mac was built using festive lights inside multiple transit shelters in Vancouver, British Columbia in December. Each layer of the burger was represented by its own colour, differentiating the ingredients of this classic sandwich."
Well, that's rather.. festive.
To celebrate The Canadian Film Fest, JWT Canada aired these spots in Toronto, Canada, riffing off the fact that perhaps Canadian films are too Canadian.
Sigh. It seems as if it was only yesterday I made a post about how the "Canadians talking about how Canadian they are" execution has become pretty much cliché.
Oh wait. It was yesterday.
At least this campaign tried to find some unique idiosyncrasies. I.E. No Beaver/Moose/Mountie/Beer jokes.
ah ah ah, Monsieur Sub. You make a funny joke wit yer plaid and 'ockey but as usual you are forgetting da udder side of the country. Tabrnak-la.
oh you hare not 'ere? and why not? you are halways forgetting Quebec, la?
Hit his typical of the Anglo Canada that dey are not restive of Québécois as halways. Criss.Why is dis not in French? Also dere's no poutine or Montréal bagel representif? No sur la neige. Hi will bet you 'ave no smoked meat on your sandwich either. Ostie-la. So typique.
Next time, dont forget da blue hand white. Or da Habs. Udderwise we will bring up the referendum again.
Mr. Sub is a Canadian sub chain. This spot makes fun of Canadians and the Canadian stereotype that they are all polite and orderly. Because they are Canadian.
P.S. Anyone remember when Canadians were quick to school us that Canadian stereotypes weren't accurate?
*cough* Molson *cough*
This spot was created to launch a new brand signature: "Vivement Aujourd'hui", where every day doesn't have to be so every day. All I know is EPIC WATER BALLOON FIGHT! WOo!
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