Uncomfortable.

A Mitt Romney look-a-like flashes an unnatural smile in an ad campaign for a Canadian all-natural toothpaste.

Holding a natural smile in an uncomfortable situation can be a tiresome thing, so if you have to do it, you had better do it with a bright clean smile.

This three-spot campaign for The Green Beaver Company's all-natural Frosty Mint Toothpaste was created direct from client by Untitled Films director Jamie Travis. The other two spots feature an uncomfortable office worker and some tense nuptials.

john st. have created an emotionally overwhelming film for War Child. It starts with the scenarios of war torn countries, a father being threatened by a gun, a child running across a land mine in the road, a bomb blast at a market. But then, the scenarios don't play out as how you expected them to.

Where childhood thrives. War does not.
War Child provides the education, opportunity and justice that children in areas of conflict need to break the cycle of poverty and violence.

The undead. CPR makes you undead. On this pun and a whole lot of Zombie-trend right now, the Heart & Stroke Foundation of Ontario show what to do if you witness someone suffering a cardiac arrest. Step one, call 911. Step two, put your hands together and push on their chest like a crazy zombie-lady. It's not quite as catchy as British Heart Foundation - Staying Alive with Vinnie Jones, and it's three minutes long. Oh and for good measure, there's a twitter hashtag thrown in. #TheUndeading The Halloween-timing kinda saves. But only kinda.

Dr Sinclair and the half-naked and mostly hairless chests are back with an update to the "Your man reminder" app they released last year. You can download the app at itunes for iphone and on Google play for android. The updates includes the The Man-o-Gram where you can send your friends personalized reminders from Anthony.

100 years ago, Canadians knew exactly where their food came from. That's because they bought it straight from the fishermen. Ah, fishermen, my heroes, I get seasick just looking at that fishing boat, but I'll eat anything you catch mate.

Sobeys invites you to learn exactly where your fish comes from. Learn about your fisherman.

"There’s more to these fishermen than hip waders and Sou’Westers. What you don’t know about them will surprise you.

Our commitment to top-quality seafood begins with the very people who reel it in every day. We’re proud to introduce the crew of one of our seafaring seafood suppliers in our new video “All on the Line,” filmed off the coast of West Pubnico, Nova Scotia.

wood carver and Chess, it's a little bit of yeah baby with a dash of [insert porn noise here].

Like the spot Chess for Wiser's, this advert is a little bit of subtle and a dash of whoah.

john st.'s latest spots for Wiser's Whisky have a little bit of oompf and a dash of ta-dah.

This is the extended cut of the john st. 2013 Lancer Mitsubishi. This spot will air next Monday, and as we watch we'll see a man doing his stunt-driving-ist best at shaking off a tail in a speedy chase through the city. All is not what it seems, however.

“Whether you’re behind the wheel of a Lancer, RVR, or Outlander, when you get behind the wheel of a Mitsubishi, it changes you a little. Their cars are so well-built and their performance heritage is so strong, that you can’t help but feel more adventurous and more confident in one. ‘Must be the Mitsubishi’ sums up that feeling really well,” says Chris Hirsch, ACD and Sr. Writer at john st., Mitsubishi’s AOR.

New from creative agency Heat, directed by Supply & Demand Integrated's Josh Taft, and edited by Kim Bica, Arcade Edit.

The incredibly awkward after party. The only place where "can I touch it?" isn't a come-on.

These ads are for thebessies.ca. See also The Editing room and the always sad casting session.

Canadian fashion brand Smythe is putting high fashion on the chopping block in its first-ever fashion films.

Created by Toronto agency Open, and production company Sons & Daughters, the two films draw inspiration from Smythe’s smart and clean approach to fashion and design. Amidst rustic surrounds, a model effortlessly chops wood and guts a fish while sporting creations from the line’s Fall 2012 collection.

See also wood gutting and fish styling #2

Canadian fashion brand Smythe is putting high fashion on the chopping block in its first-ever fashion films.

Created by Toronto agency Open, and production company Sons & Daughters, the two films draw inspiration from Smythe’s smart and clean approach to fashion and design. Amidst rustic surrounds, a model effortlessly chops wood and guts a fish while sporting creations from the line’s Fall 2012 collection.

As a nod to Smythe’s roots and the designers themselves, the films feature two strong women doing typical rugged Canadian activities. In conceiving the spots, Open sought to express the transformative effect the designers’ impeccable tailoring can have on a wearer and a general point of view on life – “Make Anything Spectacular”.

CP+P (once Crispin Porter, later Crispin Porter and Bogusky, then CP+B with a PLUS sign just to annoy anyone who wants to use an old school boolean search where + = and, but I digress....) managed to offend a whole bunch of people in Canada with this ad. It aired everywhere except in Quebec, and soon was retracted while Bic Canada humbly apologized for the ad. In the ad were see a prison somewhere in Asia, presumably a country with a horrific human rights record like Burma or China. The prisoners await their judgment from an official who is armed only with a "condemned" stamp and a pen for pardoning.

adidas Originals continues its love of street, style, sport and neon-wearing teenagers in this its latest "Represent," spot. Courtesy of Montreal hot stars Sid Lee no less.

It features Nicki Minaj, Jeremy Scott, Big Sean, 2NE1, Kids These Days, some flavors of the month, and Derrick Rose representing their crew. Wait, Derrick Rose? Is he trying his hand at fashion, too? I guess Beckham was too busy that week.

"Can't do it, mate. I gotta scare the willies out of some punters when they're in a photo booth.

There are some fantastic shots throughout, and now Kidsleepy is missing Rio's wavy sidewalks, coconut water and caipirinhas. No doubt the teens will love it.

The surprise of a lifetime was unveiled at Westfield Stratford City as Adidas brought astonished shoppers face to face with global icon David Beckham in a pop-up photo booth. Stunned to find himself face to face with his hero, a young fan can only shed a shocked tear, cue the sentimental empathy from us onlookers. Well done, Adidas, nice stunt to set the fans on fire right before the Olympics.

This year marks the 100th Anniversary of The Calgary Stampede. To celebrate the occasion, and their sponsorship of the Stampede, TransAlta takes you back 100 years to 1912 in "The Demo"

Directed by Wayne Craig via Calgary-based production company Joe Media, the film takes the viewer on a magical and nostalgic journey to The Stampede as it was in 1912.

Shot through the POV of a young boy, the visually-driven narrative is full of awe and wonder as we travel with him through the Stampede grounds, passing a fire eater and a knife juggler, into an exhibition tent where a crowd has gathered with great anticipation. They are there to witness something magical, something from the future - an electricity demo.

The highly anticipated 2013 Subaru BRZ rear-wheel-drive sports coupe makes its debut in Canada with the launch of a new campaign ‘Scorched,’ and car aficionados and passionate drivers will agree, car porn has never looked so good.

Developed by DDB Canada’s Toronto office, the national campaign features a 60-second online film, ‘Scorched,’ shot with Phantom camera technology, creating extreme slow-motion shots. The suspenseful story unfolds inside a garage where an unknown source of heat melts everything in its path. Amplified by a dubstep track, “Execute” by Excision, the final shot reveals the heat source to be the Subaru BRZ emerging out of a drift, demonstrating that the BRZ handles as incredibly as it looks.

Take the stage. Great Britain. Preparing for the London Olympics this ad features British athletes Jess Ennis, Phillips Idowu, Tom Daley and Louis Smith as well as one heck of a beauty shot with that Lion Head at the end and some fancy manicure, but not much in the way of original idea.