You can see the joke coming a mile away. Nicely directed though. I guess it's a refreshing change, seeing accidental murder rather than suicides in spots. I think us creatives might need to up our happy meds.

SEAT technology has a clever twist, every time you brake this energy is not wasted, it's put back in the car. How do we explain this to people? Surprise taxi passengers in Düsseldorf Germany by deleting some of the fare off the taxameter every time he car breaks.

As an aside, it seems there's quite the inflation in the hidden-camera product demonstration these days, but I wouldn't mind at all if I got a taxi ride for two Euros. That's great! Unlike the Nissan Leaf Taxi this isn't preaching to the converted, each rider seems quite happily surprised and I hope they left with a leaflet about how the car works.

How would you feel if you were at the airport, minding your own business when suddenly all signs point to you being a wanted criminal. First there's your photo on the cover of the newspaper, then your description is called out of the loudspeakers, then to top it all of your face appears on a breaking news bulletin. Wait for it though! Soon the cops come marching in, asking "are you stressed?" as they open a steel briefcase.... with Nivea Deo in it. It's only a prank, played on an unsuspecting victim to demonstrate how great a stick of Nivea deo is.

Looks like Aardman animations had fun here, I paid no attention to the VO, I just watched the animation. Sucker for the stuff, you know.

A small cotton ball rolls through a landscape made by pretty much everything that URBANARA sells. Everything from the smallest bush to the tallest mountain is something you can buy at URBANARA. The creative team at Aardman experimented constantly with the products; changing material, colours, shapes and textures until they got it right.

Sometimes, power lies in simplicity of analogy. This ad from Grey Düsseldorf wants us to know that every three seconds a child dies from hunger, disease or from drinking contaminated water.

To commemorate the 20th of November's Universal Children's Day, The Wuppertaler Kurrende Boy's Choir performed Gary Jule's Mad World live in front of an unsuspecting audience who watched as the kids left the stage one after the other until there was just one, who delivered the "your donation can help," speech at the end.

Philip Hovensjö, Max Pilwat, Andy Schwitter and Westley Taylor at the Miami Ad School in Hamburg came up with this clever little idea to have people donate unwanted/unused apps this holiday season, turning the apps into money for the Salvation Army.
Since Apple actually makes a % of every app-sale, and the app-maker makes the rest, I'm not sure exactly where the money is coming from here, but it sounds like Apple is meant to give away the cost of the app as a donation. Hmmm.

This is like the opening line of a strange joke. A tuna, a musician and a guitar maker walk into a bar... get together. Followfish, an environmentally conscious fish company that want to highlight the sustainability of their new tinned tuna had a great idea. They recycled the tin. By building a tuna ukulele out of it.

And what a great tuna ukulele it is.

In this 90 second spot from Scholz & Friends, directed by Martin Werner, a night watching the game at the pub turns into a full fledged riot when the pubs old TV caves. There's slow-motion shots of billiard balls knocking drivers out, tipped over cars exploding, and even a ghetto-bird dropping swat teams onto the scene. Well that escalated quickly....

"Instead of bringing young people to the memorial stones, we brought the stones to the people. We let them stumble online. We placed the stones as banners for users to stumble upon. You could find the stones on Google Maps and on Google StreetView you could see the actual house out of which the person had been deported. We planted street posters in Germany cities that reminded people to keep their eyes open for Stumbling Stones in the pavement. And through an iPhone App users got access to further information like biographies, personal memories and photos. Thus we made the stumbling experience more tangible and revealed unique stories behind every name – because that´s what people will remember."

Jung von Matt are at it again, poaching Art Directors via the widely used online Lorem Ipsum generator. They've done expert poaching of creatives before, previously in their Trojan Recruiting stunts they snuck in via photographers portfolios. Clever. Very clever.

This case study for the EVoc indestructable billboard does the daring thing of grabbing a guitar-riffing bit of music. To show off Evoc's protective backpacks and the shock absorbing effect a classic "strength of hit" measuring device usually found at amusement parks was worked into a backpack billboard. Then everyone took a punch to the backpack to see how strong their hit was.

97 hits per hour

There must have been a line around the block for the chance to hit that billboard. Is that an average by the way? Perhaps people don't sleep at all in Berlin.

The afterparty - where memories are made. Unless of course you drink too much vodka. See also the nineties flashback known as part two of the Stoli evening

This is pretty clever. To underscore how much IKEA is all about folding and packing and space-saving, while making small apartments feel big, they stuffed over 2800 articles into a wee banner. See the banner itself in action here to try it out. You can do everything, even shop from it - click on a product and you're sent to that article on a special Ikea site where you can buy it.

Miss O! isn't your regular career woman, no she's a hyena that leaves her doting husband waiting alone with dinner.

Proof that every drops counts in the new Kia Rio.

The Hornbach/HEIMAT team is going into spring 2012 in a characteristically emotive and visually stunning way. The new campaign, entitled “No one feels it like you do.”, puts the sensory perception of Hornbach customers centre stage: it’s all about feeling, sensing, seeing and experiencing those DIY moments – nothing but real feelings and emotions which are becoming rarer in this ever more fast-paced world.

A person dressed a giant teddy-bear stands in the center of a town square, and while people shy away at first, it soon turns into a regular hugfest. Even the little white dog enjoys a great big bear hug. Free hugs for everyone!

This turns out to be an experiment. While nearly everyone professes empathy with disabled people, few dare sit next to the man in the bear suit on the bus. Well played.

Vodafone invites consumers to engage in the quest against Buffer Monsters. Buffer monsters? Yes, buffer monsters, a nasty breed of virtual creatures that represent all the things that slows us down in life. You know, the little buffer-circle seen when it's lllloaaadingggg. These things are all over town! Catch them! Dump them at a Vodafone store when your buffer monster-cage is full and redeem points. The best buffer chasers will get a chance to win a free lifetime vodafone plan. Nice.

Behind the concept as well as the production is the Swedish agency North Kingdom.

When you're producing movies there are two themes you dream to work with: Fast cars and massive explosions. CinemaxX wanted everything.

Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX commissioned the specialists from Schönheitsfarm, Acrobat and White Horse Music to create a spot all the way from concept to execution that makes full use of the new "MAXXIMUM SOUND" experience.

To visualize the crystal clear and highly differentiated sound we turned to a technique very popular in film making and translated it into the acoustic world:

Funny, I've always said that there is no bad advertising media, just bad advertising ideas. "What about parking tickets? That's a bad media! Nobody looks at the back of them!" one of my pals has always insisted. Well, pal, check out this clever taster from BBDO Germany where they made the parking tickets mint flavored to announce the Wrigley's new fresh mint gum and get back to me. Not a bad media, great idea. Very clever.