This campaign reminds me of how small Israel is in many ways, as the newspaper Yedioth shows younger readers that they've been the most popular newspaper in Israel since 1939. At bus stops near historical sites, the posters displays the front page of the newspaper from the historical event that happened there. Yitzhak Rabin's assassination, the siege of Tel-Aviv, Israels biggest social protest in 2011, Madonnas concert, bombings during world war two. Lots of history, very local and effective as the newspaper circulation rose with 1.6% during the campaigns run.
Simply because of age, time is running out for Holocaust survivors. For Holocaust Memorial Day, Saatchi and Saatchi Israel decided to push the envelope with a campaign that both worked to preserve the stories of remaining survivors, and make sure teenagers heard them.
They began by recording having the Holocaust survivors tell their stories and show their tattoos. They then created the an initiative on Holocaust Memorial Day that gave teenagers in Israel and abroad temporary tattoos of Holocaust survivors. The tattoos led to a corresponding survivor's story.
Dozens of Israeli youths are living at the margins of society. Shanti works with these kids. They needed some donations. But they had no budget, for a campaign.
So Grey Tel-Aviv did something smart and simple: they borrowed the margins of the print ads of Israel's largest advertisers ato get the word out. Simple and effective. Nice one, mates.
Yes that is Mr. Old Spice himself. Isaiah Mustafa. And unlike he usual sight gag heavy stuff, in this case, he's speaking all President like (?) to a hapless Israeli who made the mistake of saying he didn't like the taste of Maccabee.
By the end of course, he is convinced, and America, er, Isaiah has saved the planet.
Funny writing, to boot.
A really effective graphic illustrating what the day is all about, you don't need to read the line.
But if you want to, it reads: Remembrance Day for the Holocaust Martyrs and Heroes
The poster is for Yad Vashem's Holocaust Martyrs' and Heroes' Remembrance Day, it was the first prize winner of the 2012 competition and the winner was Doriel Rimmer Halperin, a graduate of the Bezalel Academy of Arts and Design, Jerusalem. It's being used again this year and I thought we should give the designer some props for a great piece of visual communication.
Or as the judges said:
Placing these in central locations and at specific points on Obama's planned road trip, during his official visit to Israel on 20-22 March 2013, there to greet him on his way the headline simply reads "Pollard's been waiting since your college days". Jonathan Jay Pollard was born in Galveston, Texas and while working as an American civilian intelligence analyst, he passed classified information to Israel. He pleaded guilty and received a life sentence in 1987. As his crime occurred prior to November 1, 1987, he is eligible for parole, and may be released on November 21, 2015. Israel granted Pollard citizenship in 1995.
SuperPharm, Israel's largest drug store chain, wants people to know they sell more than meds. Using dance as metaphor, they're highlighting some of the other sundries, too. The first out of six spots being perfume.
This spot illustrates the trail a perfume spritz takes from the first moment the wafting scent leaves the skin to the last moment when the intended target (I.E., a dude) notices the alluring smell and then like a moth to flame, gets sucked in.
The ads feature the international dance company Inbal Pinto & Avshalom Pollak and someone I first thought was Anne Hathaway.
It's a nice bit of magic for a drug store chain.
To celebrate the sixth annual Good Deeds Day, an International movement that started in Israel, The Jerusalem Academy of Music and Dance decided to hold a flash mob at Sarah Wetsman Davidson Hospital Tower in Jerusalem.
Except it wasn't a flash mob so much as a flash waltz. They played Tchaikovsky's "Waltz of The Flowers," for doctors and patients alike.
Calling it a flash mob is also debatable, but it was a nice mitzvah anyway.
MEANWHILE IN ISRAEL.. a country that is feeling the same crunch that the rest of the world is, some crafty ad people decided to sell their media (radio) via ... business cards. Wait, this is pretty thanks to (gasp!) QR code. A website was created where people could put their info in, and their erecived pretty blue cards with on QR code on them, but listen to the code and it's basically a radio ad for you. The second example in the clip reminds me a little of the Canon shutter dance 2008 which won Grand Prix in Cannes. Radio can be very clever way to advertise.
BBR Saatchi&Saatchi & Startupseeds have jointly created this Chrome extension which erases the bad words before they hit the message boards. The idea is that cyber-bullying has to stop, and by installing the chrome extension the bully can't bully, unless they use firefox. The extension detects offensive words like "ugly" and "kill yourself" and replaces them with positive ones instead. While I do like the geeky execution/idea I wonder if it'll have any impact at all on cyber-bullying.
Outdoor advertising company JCDecaux and Y&R wants Israelis to adopt an animal. Best way to do it, besides using the out of home space? To remind people that true "like," is out there, waiting to be adopted.
The second in this campaign should be something along the lines of "Poking should only be on facebook. please spay or neuter your pet."
That's a freebie, guys. I don't even need a slash in the credits.
WHat do you do when everyone in the country is talking about the Iranian threat, and none worry about the commons cold? Use a bit of punny humor to make Alrin synonymous with the Alrinian threat, ie a nose clogged full of bad snot.
It's really hard to make great ads, and even harder to get into the award shows and Luerzer's Archive, so Y&R Israel is saying, don't kill yourself over craft. Write some radio instead.
Excuse me? Listen to the Mercury Awards from any previous year and tell me that was easy to come up with, that you didn't need craft to make it happen.
Here's an interesting idea, what if your friends challenged you.. to a truth or dare sort of thing, but actually put up money for it and would donate that sum to charity if you did whatever was requested? Jump over hells angel bikes! Jump out of a sewer dressed like a ninja turtle. Do your gym-hour jogging in a supermarkets check-out treadmill. Etc. It's only at the very end that the most obviously challenge finally appears: attractive lady flash a crowd. Ho-hum. That said Moolta.com isn't a half-bad idea if it will take off.
Acw Grey Tel Aviv creates these cute illustrated ads for Schwepes, reminding us that it goes great with the booze of your choice.
The only thing I don't get is why the peanut butter has a frown on its face. is it jealous of the carrot and pea? Or is it just wanting to get back to the tennis game?
Hard to say.
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