Italian women get most of their skin care tips from the interwebs. But they're not necessarily going to trusted sources. And those tips from unreliable sources can end up being silly, ineffective or even dangerous.
Skin Care company Idi Pharmaceuticals came up with an intriguing way to reach these women. They created a fake tutorial girl. Named "Cinzia," she offered up over the top ridiculous skin care tips, including covering your face with raw octopus and pizza dough.
Honestly now? I'm not sure exactly where these ads ran (or even if) but alch1m1a have done weird things before. Still "Don’t Spank His Bottom Again" advertising brown sauce and "Did You Spank His Mom’s Bottom" for ketchup? Worst... "Learn To Squeeze Her" for salad dressing. I lost my appetite.
"Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?" asks Heineken before they take you on a three minute hidden camera show of how they really mess with their prospective employees by faking heart attacks and building fires and all sorts. In the end, the right Guy got the job. (Sorry, I had to)
Shot in Bucharest, this Burn ad features Kie Willis, Phil Doyle and Tim Shieff of Storm Freerun and Chima Akenzua. It'll make you feel seriously unfit as you watch these men jump, hop, roll, climb and smash through walls guided by their imagination and parkour skills of cats. Smuggler's Jaron Albertin shot the ad for Publicis Milan, which has the inception-like idea of using a projector to create the landscape they climb through - this would actually make a great ad for such a projector.
Heineken decided to prank an entire pub during the UEFA Champions League final match, and did so in a famous sports bar in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They didn't know that Heineken had hidden cameras everywhere, and delayed the match by two minutes so that people in the audience could upstage the legends by calling shots before they're even made.
I'm sure it was quite funny if one was at that pub, but a three minute case study doesn't quite capture it. Every person in the pub, now a Heineken drinker to boot, are sure to tell their mates about this though.
"Have you heard from the others?" "They're waiting for us at the table." Pierce Brosnan lends Bond-style to Italy’s largest online casino, Lottomatica. His date however, turns out to be less than thrilled with their destination for the evening. It could have been pretty cute if she whined "you never take me anywhere." Shot in the The Sheats/Goldstein Residence because there's nothing quite as Bond as that house.
How do you sell a boring old hybrid as a sexy speed machine? Easy! Demonstrate it! Which is precisely what Saatchi & Saatchi Italy did when they invited people to take a ride in the new Lexus GS Hybrid, and checking that their heartbeats wouldn't go past 120 BPMs. Taped up with electrodes, the passengers don't seem to mind the speedy race-car ride around the track, in fact some of the scared squeals sound downright delighted and the bald guy in a baseball shirt gives the driver a look as if he just fell in love at 1:38. Despite some passengers doing their best trying to keep cool behind their sunglasses, all of them clocked BPMs far higher than 120. Did the brunette at the end call the driver a macaco (monkey)?
During the salon internationale del mobile (design furniture fair) in Milan Ikea decided to play a little trick on all the design concious visitors and made a 20 square meter lavish bathroom.... hidden "inside" a chemical toilet. Rigged with hidden cameras (yes, in a bathroom... How James Brown). Then all they had to do was sit back and wait for the first desperate design-lover to dare enter. And when they they did they called in all their friends.
Our friend "Big Red" here wakes up and enjoys his daily routine, a bit of milk, a bit of video game tennis, a bit of gardening and a bit of DEAR LORD PLEASE GET DRESSED... I mean, I'm sorry, where was I? Nice touch on the Roy Orbinson knock-off guys.
The not so fantastic photoshopped tattoos here depict endangered species on the backs of a man and a woman, with the line: "It's never too early to save your back". The product, chairs that help you hold a better posture, is hidden away all Cannes-like in the corner.
It might work better in Italian, but seems a long walk for a ham sandwich here.
'What does 'unhate' mean? ' Un-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance.'
- Alessandro Benetton, Executive Vice President
See also the Unhate foundation while you scratch your head and wonder how this sells sweaters.
By the way, back in 2003 this street art showed Saddam and Bush kissing so I'll add unoriginal to that.
"Bubblegum Love", a 20-second animated film created by Blacklist> repped David Lobser, is jam-packed with cute, sensual and playful imagery and tells the story of a teenage girl discovering love for the first time.
The brief from MTV International was to create a piece that was cute and sexy at the same time and expressed the emotions of first love. "Cute and sexy is easy," says David Lobser, "they go to together like chips and dip. The tricky part was finding the right balance, so I channeled a little bit of Betty Boop, as she is a great example of a sophisticated, charming, sexy, intelligent, fun and cute female character."
The end result is a spot that's very tactile and contains images to arouse the viewer's imagination; butterflies in the stomach, 'splashroom' plants, heart butt birds and squirting volcanoes.
It's like Skittles meets Orbit meets the Hitchhikers guide to the galaxy.
"Agency Selection of Milan, Italy provides a surprising twist in a new spot for Vivident Blast gum directed by Guy Shelmerdine of Smuggler. Edited by John Smith of The Whitehouse, we'll bet a pack of gum you won't be able to predict what comes next ...."
This is all I know about Italy: Everything there tastes awesome except the tap water. The little kids in their Sunday best are the most adorable kids in the world. Italian men are taken to a masonic hair-dressing club as they come of age, and are taught everything they need to know about hair-products in a secret ritual so you will never find an Italian man with a hairdo that doesn't suit him. Also, bars and clubs have the worst taste in music ever, and it has unfortunately spread to the advertising case studies.
TBWA Italy announce First Floor Under's exhibition on pop-culture and piracy by showing... dead artist portrayed in pirated CD's. Interesting. So CD killed the video star? In Jim Morrison's case, I thought it was the drugs, man.
The H-57 Design team geeked out in all orts of ways here, creating illustrations of stormtroopers, Darth Vader and Yoda himself only out of type. Go Italy, go Milan, go geeks. There's of course the wee issue of it not using H-57 designed fonts, and the whole borrowed interest thing, but it's still pretty cute.
"Creativity has no rules. Well, almost no rules. We’ve found our personal ones and wrote them down. Or, to be more precise, drew them on paper, cut out the pieces and glued them on a big cardboard. By the end of the project, we realized that these rules are what really guide us every single day. Anyway, just doing this poster was a way to abide by our very first rule: have fun in what you do."
So say H-57 who showed us this. Pretty.
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