173,045,325 citizens gathered at over 3,000 events in more than 120 countries, demanding that their governments eradicate extreme poverty and achieve the Millennium Development Goals.
An Animated Web Film to promote Codatronca, a fast super car made in Italy.
Director Kobayashi has been contacted by Paolo Spada, one of the owner of SVS (Spada Vetture Sport), around 6 months ago to develop an online campaign for their brand new product: Codatronca, a super car with amazing performances (0-100 Km/h in 3.4 sec.) and a unique design.
Kobayashi immediately associated this car to his most loved comics and manga's vehicles, like Kaneda's bike in Akira or the Batmobile. The only difference... Codatronca is real!
SVS asked the director to take as much time as needed to craft the best possible experience and gave him complete creative freedom and a high budget for the entire production.
Director Erich Joiner of Tool of North America and JWT Milan created this new campaign for Heineken, set to air on Italian TV and online at areyoustillwithus.com. The guys all come over to watch the game, but one of the fellas shows up with his girlfriend in tow, and they're both wearing home-knitted team-shirts. Oh the horror.
Director: Andrew Hardaway
Oh god, remember that Axe upskirt mousepad thing? Here's a new variation - an upskirt soap dispenser.
Sexy Camera è la nuova candid camera erotica in onda da marzo su "FX", un canale della famiglia FOX Channels.
Wait, did they say family-channel? Ah, no, it says FX is part of the FOX channel-family. Phew. Wow this would be so much easier if the release was in a language I didn't have to guess my way around. (Fun fact, we get releases in French, Hebrew and Italian!) The actresses on the show are real porn stars I gather. These dispensers were placed in bars and gyms - mens rooms only.
Africa Works, this ad campaign from Benetton promotes the Birima micro-credit programme in Senegal, a co-operative credit society founded by the Senegalese singer Youssou N’Dour. The programme will also receive financial support from Benetton Group. Photographer James Mollison portrays working men and women with the tools of their trade against a neutral background.
They include, amongst others, a fisherman, a decorator, a musician, a jewellery-maker, a farmer, a tailor, two textile sellers and a boxer. These everyday people become tangible symbols of an Africa that uses the dignity of work to fight poverty, promote equitable development, maximise its resources and take back responsibility for creating its future.
Youssou N’Dour, one of Africa’s best-known singers and a man committed to humanitarian projects, comments: “my personal experience led me to realise that when a loan, however small, is used to develop an idea or realise a project, it is an effective way of fighting poverty. This is why everybody must understand the value of micro-credit. Africa doesn't want charity, it wants repayable subsidised loans.”
Ad Agency: Leo Burnett Italy
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