It embraces all races as an expression of humanity. David Beckham kicks a ball against a drum, signaling the beginning of the world’s biggest sporting event. Then virtually everybody – East and West, over the ground and under the ground, gets into the Olympics. Even those who don't have the tickets can enjoy the Games through Samsung Galaxy S III’s mobile technology anywhere, so the global IT giant invites everyone for the London Olympics. One can even share Beckham’s footage using S-Beam function, a nifty phone-to-phone wireless transfer.
1200 bottles of nail polish, 900 nails and 2 hours of drawing for each one - this animation makes Kia the ultimate fashion accessory.
Problem: people don't have time to visit Tesco & shop for food. Insight: people hang around the subway a lot as they commute. Solution: Take the store to them by plastering posters of product shelves all over the subway, and have people stroll around "shopping" by selecting the QR codes of their products using their smart phones. At checkout, they can chose to have their selected groceries delivered or pick them up at their Tesco of choice. Clever. So very clever.
Note! This ad won the Grand Prix media lions 2011. Kudos!
Submissions mail states: "All dancing and acting are performed by the models" - somebody get that breakdancing kid on Korea's got talent STAT!
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