Fredrik Callinggard shot this "frozen moment" spot for Tuborg in Lithuania.

There is some digital trickery here, but the vast majority of the scene was captured in-camera by Callinggard (who was assisted by director Gaute Hesthagen). It was shot over four days in Vilnius, Lithuania with a cast of several hundred extras and a huge set. The finished piece is composed from dozens of shots captured with a motion control rig mounted to a gantry crane. The crane had a 15-foot arm and rested on track that allowed it to shoot the scene from all angles, including overhead.

The release tells me that each layer of this clock opening shows a stage of brewing... All I know is that the delicate mechanism artfully opening like this, with the swirring and clicking sounds of real watch works has me drooling over the skilled execution... or for beer? Sure, why not. It may not be Miller time but it's my birthday and I'll beer if I want to.