The Nippon “Create Magic” campaign is based around the concept of changing not only the physical environment, but also the emotional mood of the people in that environment. The film features the Blobby characters first launched by Nippon in 2008. The challenge was to breathe fresh life and creativity into an existing execution and to create a fun and energetic film as we follow the Blobby’s adventures. In the commercial, the family are led through a transformation of their house from dull to vibrant as the Blobbies turn possibilities into realities and create magic from the mundane.
The film is about a husband who enjoys driving his New Pajero Sport VGT so much he chooses to take the long way so he can spend more time behind the wheel. In this scenario, he uses a grocery run his wife has sent him on to have some fun. then back home for the twist where a forgotten item is added to the list and he happily gets to continue his journey again, “long is the only way home”.
New twist on the old transparent photo meme as the posters show what you can imagine with the help of lego. Yes, literally, with the help of Lego. It took 97,096 pieces and three outdoor adshells to make this. Nice.
In April, Tesco Malaysia launched its “Quick Q” campaign at all its 39 stores nationwide. The campaign was part of its initiative to aggressively reduce queuing time for customers at its check-out counters.
It involves a green-line in front of the checkouts that makes it easy to see when more checkouts need to be opened.
If a queue extends beyond the “green-line”, the Tesco Quick Q traffic controller will open another checkout and guide its customers to the new checkout counter.
The International Network Advertisers Without Borders, founded by Guillermo Caro (Argentina) in 2002 has had the initial support of Neil French and David Droga, among others, will launch its global campaign "Hero" produced by a team of committed professionals (see specifications below .) The campaign goal is to add new advertising professionals and engage them as volunteers to donate at least a year campaign for a social cause that improves the quality of life of the community. In this way, seeks to multiply the impact and generate large changes in local, regional and global, as are the social problems can be solved or opportunities you wish to propose changes, so we can all live in a better world. We have a dream and if you're reading this because you are part. Join the network entering http://www.awbnetwork.org (http://www.facebook.com/awbnetwork.org) and forwards this information to other colleagues who believe, like you, that advertising achieves the impossible.
Stink - Stylewar actually - and Saatchi&Saatchi Malaysia created this new spot for Tiger Beer. It lets out the tiger, pro wrestler or gorilla in you. ;)
When I first saw this I swear I let a little "How the f... did they do that?" and so, for once, the little photos showing how it's was done were necessary. Now all I want to know is where the heck they've been hiding those swiss alps looking quaint towns in Malaysia. This clever little "exit" standee thing seems to have gone on a world tour. Jammy bastard.
Oh hello ADOHRAHBUL!
In vets office around Malaysia, these classic "number" posters with a twist were placed. The numbers are bars, keeping the dog caged, and when someone goes to take a number, the entire bar from the cage peels off.
"It proved so popular they ran out of tabs to replace on the posters within a week." says Dentsu.
Breast Cancer Awareness and Saatchi&Saatchi, Malaysia would like to remind us all that you get cancer from pretty much every-dang-thing, ever. Or not.
As scary as this is to read, it won't get me into one of those breast crushing machines. Ever notice that whenever they speak about Breast Cancer on the news they always show some middle-aged woman getting her mammaries crushed in that thing?* You don't see the news showing the doctor snap on a plastic glove and say "now this won't hurt a bit" or the actual embarrasing examination when they talk about prostate cancer. No fair.
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