Like any place on earth, Nederlanders die Engels spreken dus een Nederlands accent, but unlike the Swedish one which I can't stand I think the Dutch-English accent is kinda cute. Especially when they say "of" instead of "or" because their synapses just can't handle or being anything but of. So here we're greeted by a Dutch man named Pim de Koel. Yes, De Koel. Pronounced just like cool. According to advertising legend he was born on Queensday, which is one helluva party, and now he's enticing us all to visit Holland. Yes, Holland, not the Netherlands.
"Doubt. Without doubt there's be no discussion."
Dutch is a pragmatic sort of language, and I can 'hear' how this copy would sound a lot better in Dutch, making it all seem more profound. It's also interesting that it's the newspapers editors and journalists you see in the ad, and not stock photos of random models. “Most likely the very best newspaper in Holland” is the tagline Trouw has run with for years. yes, most likely, even the line doubts.
Wanna go to space? KLM will be launching a high altitude balloon in the Nevada desert, predict how hight this balloon goes and you can win a ticket aboard the zero gravity SXC Lynx Spacecraft. I'll pass, thanks.
The campaign, launched on www.klm.com/space offers participants the chance to win a real spaceflight and showcases KLM’s pioneering spirit and highlights the entrepreneurial characteristics of KLM.
Chef Misha bakes veal in a Salvia Divinorum Crut with Magic Truffels and Marijuana, and I'm pretty sure I got a contact high from watching this because I am suddenly very hungry.
Diamant brings its instrumental values to real life. In a jacuzzi.
How can you spark a conversation and more important maintain the interest of your target audience in a low interest category like frying fats? That is really a hard to answer question. Market leader Diamant challenged Fitzroy Amsterdam to find a solution.
It all starts with a platform. A platform that has substance and depth, one where relevant as well as fun content can be shared. Like most brands Diamant doesn’t have a natural platform, so it was time to create one. The inspiration came from Diamant’s real essence: the product characteristics of Diamant frying fats: a crispy exterior and a soft interior... of any snack.
Knab is bank backwards. It's also a new way of banking. So why smash the bottle against a boat when you can smash a whole boat into the bottle?
Lernert & Sander bring their own brand of smooth imagery to a simple yet unexpected idea, summing up Knab's philosophy in a single shot. When they zig, you zag. Or launch ships into bottles.
Playboy are trying their hand on being cutting edge advertisers, with this street poster that has augmented reality. First, you have to download the Layar app in order to be able to see the augmented reality attached to this street poster. Like the Lexus swimsuit model print ad which already used an extra layer to a print ad, the extra you get to see with this poster is simply more of the ladies. Unlike the Lexus ad though, there's more that just what meets the eye, as the Layar app unlocks music playlists and behind the scenes videos from the models photo shoots as well.
Dutch agency Code d'Azur and KLM have a fun idea. The Must See Map. Instead of asking the twitterverse and Facebook, etc for tips on where to go see and do on your next vacation, you can ask your friends, they'll answer via the same channels, and then KLM will send you a personalized map with your friends' recommendations instead.
Since the personalized map takes three weeks to arrive this does not allow for spontaneity in vacationing. However, there's always this thing called Yelp which is what you're already using anyway.
It's hard not to love a clever spot with an idea behind it. Even though it involves another dog. What is it with Volkswagen and dogs? At least in this case, the dog isn't borrowing Star Wars interest but borrowing Volkswagen interest. I love the hapless dog owner who just puts up with it. Nice casting and work all around from DDB & Tribal Amsterdam.
"This vacation has been a year in the planning and here you are, standing, nay staring down your dream. The rest of your holiday hinges on the moment you walk through that door. The door opens.. you hold your breath... and then you realize. You got it right. You got it booking right".
Yes kids, it's an entire spot built on the idea that booking sorta sounds like fucking and har har, isn't that hilarious?
Don't worry of you don't understand Dutch, I do and will translate: Man calls for pizza, they all reply that the pizza will be there in 30 minutes. This gives the man enough time to turn the regular flat into a temporary gym, complete with a bunch of flexible, sweaty, pretty girls wrapped across pilates balls and stretching on various machines. Tam tam tam, the pizza delivery men walk in and can not help but ogle and hope they just walked into a real life porn-movie setup. Their beady troll eyes almost popping out of their skulls, Roger Rabbit style.
What was the point of all that? (and did we really need to watch the guy vacuuming when they set up the gym room? Seriously? I want those seconds of my life back.)
DraftFCB were shocked by the alarming fact that each year an average of 100 children are killed by motorists in urban areas and decided to create an ad on that topic as a reminder about the importance of safe driving. This ad which appeared in Top Gear shows a typical scene of a child playing with chalk but places him on a residential city street creating his own CSI-style white body outline as a stark reminder that motorists should observe the speed limit and slow down in these areas.
As part of the "4 Weeks For Freedom" campaign, on the night of November 22, 2012 hundreds of activists took to the streets to hang up these prison bar hand-posters. Or whatever we shall call this new media thing?
The figures support questions for Ales Bialiatski and Narin Sotoudeh. Both prisoners of conscience which Amnesty International takes action. For more information visit www.4weeksforfreedom.nl.
Albert Heijn launched a Facebook app with an animation of two sustainable products battling for the most Facebook likes. Fans can vote by liking their favourite product. The sustainable product that receives the most likes will get a 50% discount in stores the week after. You can vote here. I'd vote for the fish, if only because the pun-joke about the rod spoke to my love of idiotic puns. Like "Boodschappen met een boodschap". Seems I'm not the only one as the fish is currently leading with a thousand odd likes.
In order to introduce the new Hyundai Santa Fe, Fitzroy Amsterdam developed an edgy campaign where the new design – the so called Storm Edge design – is placed centrally. With this new design Hyundai pushes the boundaries within their communication. This is perfectly in line with their pay-off slogan: “New thinking. New possibilities.” The sensual campaign can be admired on the internet as well as television.
Daniel Disselkoen lets us know how this little game, and film came about. And since we love trams and have been known to stare out the windows of this very same one, we had to share this cute idea.
"For four years, each day I took the same tram to art academy. Why would you then look out the window with curiosity when there is no reason to expect anything new. I decided to change the daily journey for my fellow passengers and myself. I wouldn’t move the tramway track, but maybe I could add something. Make something so that what already exists would look very different now."
Near-microscopic photorealism, explosive shards, raining crystal droplets, refractive prisms and a miraculous cleat. Blacklist's Tendril flexed every last creative and technical muscle they've got for this explosive video display for Nike’s London flagship shop and stores across Europe.
The direct-from-client brief from Nike Amsterdam was to create a visually spectacular brand film for the launch of the newest edition of Nike’s CTR360 midfielder cleat, a boot designed specifically for ball control. Using prisms and reflective shards to depict the boot harnessing the chaos of a fragmented world, the video shows the cleat as it re-inscribes its environment with control.
If you check out: Doritos.nl right now you'll find that there's a bold new campaign competition for the new Doritos flavour Sensational Salsa going on. The "Skip or Trip!" matches you with two total strangers, and will send you off on said trip - to places like Moscow, Istanbul and Berlin - unless you respond within 9 hours. All this to connect the word threesome with stinky cheesy chips?
You've seen The Entrance, you've spied on The Date, now Heineken switches bars on you, transforming a skeevy dive into a high-class jazz-tootin, babe-filled cocktail-style bar. Because the perfect beer calls for the perfect bar. I hope they serve Cosmopolitans.
The music in the spot is served by the suitably named Clairy Browne & the Bangin' Rackettes. The song: Love Letter
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
1 day 23 hours ago
- What is the name of the music
2 days 12 hours ago
- צור קשר עם קוקה קולה ישראל
3 days 18 hours ago
- אני רוצה ששמי יהיה על בקבוק
4 days 45 min ago
- Name Asaad
4 days 48 min ago
- What, no pitchforks and
4 days 15 hours ago
- Worth it for your dream
4 days 15 hours ago
- I could care less about the
4 days 16 hours ago
- Okay, it may be hokey in some
5 days 5 hours ago
- What is the name of the song
1 week 1 day ago