McD hired Stefan Szwed-Stronzynski to change the chalk billboard twice daily. The idea is that cafés and restaurants change their chalk billboard as their menu changes, and since McD's serves fresh food too, so can they. Fresh croissants, yes we haz that. Warsaw office of DDB and art studio Good Looking and Krewcy Krawcy Productions set this up.

Successful business stories aren't only written in ink, but over a glass of wine. Casa Mariol took this to a fun place, by making a pen that writes with wine instead of ink. And then sent to potential business partners. Fun idea. But it sounds like a dreadful waste of good wine to me.

Mike Tyson, taps a vending machine to give up the goods, then gives a crazy look at the intimidated guy. Don't be afraid, stranger, here have one of my left-over women in white.

Yeah, that's not at all creepy either.

The original creepy are the lyrics of the song Mike Tyson croons in the first ad.

Mike Tyson serenades these ladies in white, singing: "I may be a beast that can't control my fist.... They say that I'm rough, unredictable and stuff..... but this can has more guts."

Yeah that's not at all creepy.

In Vending Machine Mike is generous with his collection of ladies in white, leaving one for the guy he meets on the street. Ain't that sweet?

Mcdonald's and DDB got together with PKP (Polish State Railways) to create this digital updated timetable that showed train departures and measured time until departure in food items from McDonald's one would have time to devour. Instead of hanging out on a boring old platform, travelers took to the McDonald's for a bite to eat.

Good Account challenge other accounts for zero offering lack of charges forbasic services and up to 50 zloty cashback every month as well.
The campaign starts on the 17th of February and it’s a continuation developed in 2011 format. Main tv spot characters are already known from the autumn campaign of Good Account - bird, but also rabbit and skunk as a rock band.

How to communicate something in such a hermetic world as the world of computer players? We tried to tell them something in their own language. In the language of the computer game.

Let's wish A Happy New Year to people form all around the world and - by the way - improve traffic on Tytpol's portfoilio website and Facebook profile.

Let's make everyone a little surprise and use the possibilities of new FB profiles. So, we used profiles of professionals, bloggers (Adland too!), agencies and trendy clubs to promote Tytpol.

Wishes appeared on more than 20 000 walls
2 706 daily post views
332 unique visits on the site (time spent on site: more than 2 minute)
from 34 countries
16 new people liked our profile
and we go 2 job offers
all in 1 day, in which people tend to think of somethin completely different

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Childproof Commercial

A Polish advertiser takes advantage of presbycusis* an age related hearing loss that prevents suffering adults from hearing certain frequency ranges. In this “childproof commercial”, the producer used an 18,000 Hz sound effect to supposedly annoy younger listeners thereby keeping them away from getting the message.

CYFRA is a leading Polish digital TV provider. Their job was to tell people about their parental control system.

Advertising agency decided to create a commercial for adults and adults only. They took advantage of the scientific fact that people loose their ability to hear high frequency sounds when getting older. According to experts 18,000 Hz can be heard only by people under 21 years of age.

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Buddy_Diving_School.mp3

It's all about one. One breath. One minute. One commercial. One big: thank you!

CHALLANGE

Skoda positions itself as a rational, down to earth brand, which always comes up with practical solutions for the consumers.

So, when Skoda asked us to invite disabled people to take the specially prepared driving courses in their L-driving school, we didn't come up with another ad campaign..

We wanted to give disabled people a real proof that taking a Skoda L-driving course and getting a license can actually change their life for better.

IDEA

Instead of a commercial, we gave our target an opportunity.

We divided media time into two seemingly separate ads. The second one was a real job vacancy available at the time when campaign was aired.

RESULTS

The campaign became breaking news on blogs, charity websites and other media, generating PR buzz for Skoda.

Shiny surfaces can be fun. And you've got more time for hobbys when using E. Hope you' ll enjoy it.

www.goforchange.pl

Silesia Party is the largest Commodore 64 convention in Eastern Europe. Our job was to promote it among the Commodore fans and beyond.

We wanted to wake up cool old Commodore computers sleeping in the closets.

We created ad that can be understood only when using your old C64. We created a first digital banner broadcasted on the radio.

www.goforchange.pl

Jury tells us that this is stupid to write claim on that ad. What you think?