Buger King celebrates 50 years in Puerto Rico by introducing the hands free Whopper. Good for "multi-tasking" like chomping down on a Whopper while texting, or playing guitar, or boxing, or cycling ensuring that the calories you burn re-enter your body at once... The clever neck-brace is spring loaded, ensuring that you can keep eating your Whopper while dancing. Or not.
"Boy in Puerto Rico Gets Killed Over a Blocked Shot" reads the youtube title of this film, sure to entice rubberneckers to stop by and see what the fuss is about. As the fight begins, the screen encourages you to "like" the clip to save the boys life. Many people do, but alas.... It doesn't help. And that's the point! Likes never stop evil from happening, quite yer slacktivism already! It's signed off from Jovenes de Puerto Rico in Riesgo, and points you to the website www.jovenesenriesgo.org where you can get activated instead of slactivated.
Likes don't do anything. Stop the slactivism!
See also the dramatic Jovenes de Puerto Rico - Boy in Puerto Rico Gets Killed Over a Blocked Shot
Centro de Periodismo Investigativo (CPI) is an investigative newspaper in Puerto Rico, and with the help of DDB they used twitter right. They created 2000 twitter journalists who all followed 2000 people (that famous twitter limit), and then paid attention. They saw what ordinary people tweeted, famous people tweeted, government employees tweeted and sometimes they find things that lead to stories... This is a nice new twist to the twitter establishment, and it knocks the usual tactic of having a "announcement account" that follows no one off its perch. Nicely done.
This simple spot was done for Amnesty International Puerto Rico. Show the last meals of executed prisoners who were found later (or presumed from the start) to be innocent. It ends with: Si Fuera Tu última cena, qué pedirías? or basically, If this were your last meal, what would you choose? And then of course the hashtag in spanish that reads 'My last meal,' and the drive to take a stand against the death penalty on Facebook
#MiUltimaCena, by the way,only has three hits. And they're all from last year. And probably aren't related.
Spinning off on the idea that there's only one thing wrong with AXE, the side effect that women want to (*gasp* god forbid!) cuddle post-coital, DDB Latina Puerto Rico have invented the Morning After Pillow. No, not pill. Pillow. Just sneak it under your arm and sneak away. This could be one minute shorter and a lot funnier.
Want to see the pillow in action? Check the facebook page where it's being used at a party
Legend! Banco Popular: had El Gran Combo rewrite their biggest hit, change the lyrical content to change the attitude of the country and rewrite history. Unexpected and so bold it's almost shocking that it didn't backfire. Well played JWT SanJuan, well done.
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