DraftFCB Bucharest decided to let people "try on" a new sixpack ab and muschled chest while at the hairdressers, to tempt them back into the gym. What would you call this kind of bib? body-bib? :)

Magic FM promised to get rid of mosquitoes by "using a special frequency in the radio signal". Everyone tuned in that summer to try it out.

Pop Quiz hot shot: You have yet another toasted popped whipped airpuffed snack thing to sell. What do you to do? What do you do? Lock the creatives in a room full of snackbags, and don't let them come out until they have something. Even if it's a decapitated hero trying to suck maize-snacks into his mouth while directing his own body around the room.

Publicis Bucharest say: "Our idea was born right from the recipe of the product: just maize, air and salt. So nothing to worry about! It's a natural and worry free product thanks to its low content in calories as well, as opposed to any other bag of modern snacks and their list of dubious ingredients and E's. All of that lead to our concept: indestructible optimism."

In order to sell Magielle, we had this idea, This lingerie’s is so hot, it's more taboo than nudity. So we placed the pixels on the lingerie instead of the model.

Agency: Saatchi&Saatchi Bucharest

"Don't worry, we are doctors" oh good , I might need one to translate this ...ah, I see what you did there.

Be very very afraid you little bugs, as death approaches in these spooky looking print ads from DraftFCB Bucharest.

Update!

September 24, 2009

The ScotchBrite campaign for 3M was developed for a test market and at no
point in time this campaign was approved for submission to advertising
sites, for publishing. Therefore, we ask every publisher to remove this
campaign as soon as possible or to refrain from publishing these ads on
websites or in other publications. We apologize for this incident.

Laura Tampa
Managing Director Grey Bucharest

Scala JWT Bucharest brings us this lighbulb-propaganda from Greenpeace.

The line reads;

Unlike normal light bulbs, the economic bulbs save up to 80% more energy.
- If nature could act for itself, what would it choose?

This Japanese-esque (it does look a little Japanese doesn't it? It's not just me who thinks that, right?) ad was created for Greenpeace by Scala JWT Bucharest. It points out that for every action there's a reaction, and what you do to nature - nature brings back to you.

Grey Bucharest in Romania created this "one drop" Fairy ad where if you lift the drop up, all the food items written in the spiral come off the plate. Cute (click on the image to see full file). Kudos to: Claudiu Dobrita/Stefan Vasilachi, Creative Director, Cristina Popescu ,Copywriter, and Mihai Tenovici, Art Director.

Beautiful portrait, and that's all I have to say about that. If you can't see what's going on, click on the image for the art director-size to drool over. ;)

"The right head hunting prevents business casualties" boasts the headline, and the businesscards show "OSama bin Laden" as "Air Traffic Controller". Okaaay.