Pop Quiz hot shot: You have yet another toasted popped whipped airpuffed snack thing to sell. What do you to do? What do you do? Lock the creatives in a room full of snackbags, and don't let them come out until they have something. Even if it's a decapitated hero trying to suck maize-snacks into his mouth while directing his own body around the room.
Publicis Bucharest say: "Our idea was born right from the recipe of the product: just maize, air and salt. So nothing to worry about! It's a natural and worry free product thanks to its low content in calories as well, as opposed to any other bag of modern snacks and their list of dubious ingredients and E's. All of that lead to our concept: indestructible optimism."
Agency: Saatchi&Saatchi Bucharest
September 24, 2009
The ScotchBrite campaign for 3M was developed for a test market and at no
point in time this campaign was approved for submission to advertising
sites, for publishing. Therefore, we ask every publisher to remove this
campaign as soon as possible or to refrain from publishing these ads on
websites or in other publications. We apologize for this incident.
Managing Director Grey Bucharest
Grey Bucharest in Romania created this "one drop" Fairy ad where if you lift the drop up, all the food items written in the spiral come off the plate. Cute (click on the image to see full file). Kudos to: Claudiu Dobrita/Stefan Vasilachi, Creative Director, Cristina Popescu ,Copywriter, and Mihai Tenovici, Art Director.
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