Film director Nacho Gayán, based in a concept from Villarrosàs agency, has made the debut of the new spot performed by Ronaldinho, Rafa Nadal, Pau Gasol, Fernando Torres and Sergio Ramos. Its title, “Momentum” means Nike ́s recognition to the optimum moment that spanish sport enjoys.
Drama, danger and challenge in a weird setting where only a few people can enter... and, at the end the climax, a taunt: ¿Are you brave enough to be the next?
100 gipsy drummers get together with world class athletes in the new Nike’s ad. The film introduces us into industrial settings and marginal stages to view a tension charged fight. The atmosphere ́s intensity grows at the strong beat of the public clapping and the occasional defying shouts that contenders address to each other.

Contrapunto in Barcelona sent us their latest work for FAADA. Here's what they had to say about the ads:

All of childhood should be like a fairytale. But there are several children that instead of living in a tale, live trapped on a nightmare due to the unfair difficulties present on their lives. Taking that under consideration, famous fairytale were transformed into nightmares showing that harsh reality. This campaign tries to seek volunteers to the cause.

Read more to check out the ads.

The fact which FAADA, the Foundation for the Adoption, Patronage and Defence of Animals, provided Contrapunto with was absolutely decisive: 80% of the people who purchase an animal do it on impulse - people who act on the same impulses as those involved when buying a bag, a pair of earrings or a T-shirt.

Director: Carl Erik Rinsch
Production Co: RSA Films
Spot for the Spanish Lottery

FAADA (a foundation for the adoption, the sponsorship and defense of animals) works to make people aware of the consequences when they buy an animal very impulsively, without thinking about the responsibilities that come with pet ownership. For that reason, Contrapunto Barcelona created three ads showing a run over Playstation, Mr. Potato Head and a Circuit, representing three animals that were abandoned as used toys.

Fundación Ilusiones is a organization that makes the dreams of unhealthy children come true. On of the many projects, that Fundación Ilusiones has recently carried through, is to bring music to the children's hospital in Spain. A therapy that helps through music children to overcome terrible illness. A very positive graphic even though approaches a real drama.

The following ads were created by Deny Zatariano and Emma Piquer at Contrapunto BBDO Barcelona.

Ad Agency: Contrapunto, Spain
Creatives: Jose Ma Cornejo/Fernando Galindo

Radar Magazine takes a look at luxury toilet paper branding. There is some rather bizarre advertising for a "luxury" brand called Renova from Spain, which takes a more fashionista and sexual approach than the majority of other toilet paper brands.

Check out some of the Renova ads.

Ad Agency: Publicis Lado C, Madrid

Possibly the cheesiest song ever... :) perfect!

Ola! Making a debut on ad-rag.com-- an ad from the land of Senoritos and Senoritas.

This spot is from Spain, but was redubbed for the UK market. In the ad, the whole neighborhood is in a hurry--nope, it's not because of life's dizzying hectic pace. Click to find out who has been causing the commotion.

agency: Euro RSCG Madrid