KLEENEX-WARNING. Tamanna , a client of Horizon Draftfcb, is an association that grants the wishes of children with critical illness.
One such child, Carmen, 8 years old, is currently bravely fighting cancer. She wished for an iPad for Christmas. Horizon Draftfcb had the idea of rushing Christmas just for her and on September 8, 2012 her dreams came true thanks to Wonderful Productions and André Chammas. Her face when she herself on a banner is priceless.
Tim Hortons and Gulf News, the UAE's leading English daily newspaper, teamed up to create something quite.. timely shall we say? When do you read the news? Over your morning coffee of course, but these days we don't sit at the breakfast table and read a large paper-newspaper, we're probably half-way to work grabbing a fancy brew along the way. Tim Horton prints out coffee sleeves at the point of sale, that have freshly updated news-tweets on them, all coming from the Gulf News twitter account. There's even a QR code on the sleeve that takes you straight to the twitter account in case you want to follow them. Tim Hortons adds an extra value twist to their brew, while Gulf News get more readers. Win win for two Y&R clients in one quick print. Clever.
A group are at pizza hut when the comedian in the crowd decides to order "a cheeseburger" - but wait, they have a cheeseburger stuffed pizza crust! Bet you didn't expect that.
METAphenie joined forces with TEDxDubai to create the opening title sequence and a series of teasers for the local TEDx event, this year themed Reboot. Under the patronage of Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum and curators Giorgio Ungania and Natascia Radice, this year marked the second annual TEDxDubai event.
In METAphrenie’s latest promo for the AFC 2011 Asian Cup two fully CG soccer teams do battle in some of Qatar’s most iconic locations. The sand and water characters take part in an epic match spanning from Sealine, to Losail Village, and finally to a showdown in Khalifa Stadium.
This stop-motion animation for WWF/EWS took over 150 hours of set building, 300 newspapers, and 200 hours of shooting for 2500 stills. The process took place in Dubai, Abu Dhabi and London and needed over 50 hours of meetings and more than 400 cups of coffee.
Here's an interesting idea from Saatchi & Saatchi Dubai. The financial crisis in Dubai 2009 had many expats suddenly receiving pink slips and their debts mounting as they paychecks vanished. Fearing debt prison, expats fled the country, abandoning their fancy cars at the airport. Thousands of abandoned cars were collecting sand-dust, when Saatchi had the bright idea of using them as ad space instead. They turned it around: thousands of abandoned cars
as people left Dubai - because people were using the Metro instead.
This time the Arabian guys on hamburger dates with American girls trick the girls into believing that "The richer you are, the more humps you have on your camel". Hey ladies, did you hear that the word gullible is no longer in the dictionary?
Previously BK - Oil
Not sure if Tonic Communications just wants to topple DDB & their WWF ad from "Americas most hated" ad list, nor do I know What Burger King Headquarters thinks about this. I'm just sick of seeing "dumb broads" in ads tonight so I give it an F.
Update: Sorted, this is the client approved edit.
See also Burger King - Camel
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