Harvey Nichols - The Dress - (2012) :90 (UK)

At the holiday party two ladies discover that they are wearing the same dress. Bring out the laser shooting eyes and a fight worthy of any proper sci-fi! Then at the end.. a hashtag? #Samedress? REALLY?

Oh for the love of Gillard can we please stop it with the #hashtag at the #end of #advertisements now? Hashtags are like footprints in sand, they will soon be run over by waves of spam, don't waste your adspace on something I can not click and that just ruins a perfectly good ad. Twitter hashtags are the "AOL KEYWORD" of the tens. Stop it. Just stop it.

NAPAC - Silence Fixed It For Jim - print, UK

Cogent Elliot, in London used the iconic Jim'll Fix It badge to support The National Association For People Abused In Childhood, hinting at the current Savile scandal. "Silence Fixed It For Jim (Savile)" Don't be silent.

The D&AD Yellow Pencil Montage 2012

To get everyone jazzed about award show season 2013, D&AD have created a video showreel featuring the best creative work from 2012.

You can not only get inspired, but it's also timely, too. If you submit your work for the 2013 Awards before November 29th, you'll receive a 10% discount off the entry.

So get movin'!

Adgrunts please note, sex does not always sell. / Heinz

OH DEAR, we thought that we had the worlds best facebook joke, but then an adgrunt named Ali retorted with "hey, that's actually a rip-off from a Heinz-commercial"

Behold. Ali wins. Augh. Oh noes.

British Heart Foundation - Mini Vinnie Jones - Staying alive - (2012) 2:11 (UK)

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Posted by dabitch on 20. November 2012 - 0:21

In 2011 Vinnie, the badass, showed us how to do CPR to the tune of staying alive. Since everyone needs to know how to handle cardiac arrest, Mini Vinnie is here to demonstrate the same moves, in kid-size. It's no Zombie undead pun, this makes a lot of sense. Ah, ah, ah, ah, staying alive. You know the rythm. You can do it.

Mini Vinnie is expertly played by 12 year old Brenock O'Connor, and props to the bad boys in the background too.

PETA - Stay Firm and Fresh - (2012) :60 (UK)

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Posted by dabitch on 19. November 2012 - 22:04

This is what happes when PETA let a proper ad agency do something for them, Fallon London turn old and young geezers into stud-machines, bouncing their stuff on the streets, at the disco, in the carwash. Some of it borders on creepy rather than amusingly over-the-top. Still, the studs are hip-shaking to techno while throwing come hither looks, proudly displaying their bananas, eggplants, cucumbers and coconuts for World Vegan Month.

Oh, yes.

John Lewis Christmas Advert- The Journey / Snowman - (2012) :90 (UK)

John Lewis does it again. To illustrate that extra mile we all go to find the perfect gift for the ones we care about, they show how a snowman goes on an epic journey to get his snow-girlfriend what she needs.

Gabrielle Aplin sings "the power of love" and the song is available on iTunes if you fancy it.

Bodyform Responds - The Truth, Richard - (2012) 1:45 (UK)

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Posted by dabitch on 16. October 2012 - 21:03

Bodyform (pretend) CEO Caroline Williams responds here to Richards post on the Bodyform Facebook page, noting "you forgot horse riding, Richard". There's blue water, a plate of red jello at the mention of crimson tide, and a fart that deflates Richard's old joke about feminine hygiene products ability to allow ladies to swim, ride horses and wear white pants after labour day beautifully. If Bodyform had a CEO, I really wish she would be like Caroline Williams. This is how you do digital and social media, my friends.

The Feel Bad Four - James Corden - UK

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Posted by kidsleepy on 9. October 2012 - 21:49

Just ahead of October 11th's World Sight Day, Rankin and James Corden take the piss out of charity spots, to create an effective charity spot for Sightsavers .

Sightsavers are a charity that works to fight and prevent blindness in developing countries. They wanted people to know it really doesn't cost a lot to prevent or treat blindness. Unlike most PSA's, they decided to go the comedy route.

It opens with James Corden looking at a T-shirt with a Sightsavers logo on it and asking "have you got one that doesn't say Sightsavers?" before tossing it off camera with a dismissal.

Cow & Gate - The baby Supergroup (Extended) - (2012) 2:00 (UK)

Cow & Gate know that they and you parents loves to see the wee little babies grow into their wee little persons, and created this little supergroup to homage those moments. Setting a bunch of toddles and babies loose in a music studio bring charmingly hilarious footage of sudden crying reactions at the noise a piano makes, but also all of a sudden, harmony and "Come on Eileen". Sure, a song about teenage raging horny is suitable here, why not. It is after all how babies are made.

Heineken - The Express / Mistaken for Bond - (2012)

This spot features Daniel Craig and Bérénice Marlohe from the upcoming new James Bond film "Skyfall". Agent 007 bumps into a young man who is then mistaken for James Bond. While being chased through the train he runs into various characters and situations before catching up with beautiful Bond girl Severine, who has a case that cane be opened - help her crack it on Facebook.

The song in the video is called 'A Man Like That', by Gin Wigmore. iTunes link.

Guinness - Cloud / Made of More - (2012)

Made of more.

This is the new tagline for our black and white friend. The one we wait for. The one we race for. The one we dream of. The one we surf on.

It is made of more.

Indeed, it is. I'm not sure this campaign idea is, though.

SMART - Skate for two, feat. Kilian Martin and Alfredo Urbon - (2012)

If I could buy a car based on advertising alone, I would have driven a VW Cabrio back in -01, a Volkswagen Karmann Ghia in the 60s and a smart car now. Not just for their clever use of twitter for their branding, with the animated ASCII art and smart comebacks. They have also just made the wee tiny two-seater thingie a cool feature with this clip, instead of a potential negative.

Ikea - Bright Shiny Colours - Fall 2012 - :60 (UK)

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Posted by dabitch on 13. September 2012 - 15:20

Sixty seconds of KITCH brought to you by Mother, London. It stylistically nods back to the top of the pops, Pans people, the animation of that era and this BT slimline commercial in our back to the 80s post. Like Ikea, it's all surface.

Oreo - Cheer up your lunch box - (2012)

Draftfcb in London has launched a new print, outdoor and TV campaign to promote the new Oreo Snack Packs, with two-biscuit portion packs that are ideal for lunchboxes*.

“The Snack Packs are a simple way for mothers to bring a moment of fun to their loved ones even when they’re not around,” said Toby Bevans, senior brand manager for Oreo UK.

The TV campaign develops the family scenarios first seen at the beginning of the year. As the central character attempts to pilfer one of his child’s prized Oreo biscuits, she rebukes him with the fact that the two biscuits cannot be shared or separated as they are best friends.

RMHC Ronald McDonald House - Little box / Asylum Films (2012) :90 (UK)

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Posted by dabitch on 29. August 2012 - 22:50

Shot over two nights within a working NHS hospital, Asylum films tell a story about the sad little box who is scared, until his parents come along and make all the strange things so much easier.

Ronald McDonald House - Little box - (2012) :60 (UK)

Little Box finds himself alone in hospital, it's all very scary and odd, thankfully Ronald McDonald builds houses for families nearby.

This campaign will run as cinema and TV ads for two months. with complimentary posters and press.

Kopparberg - ün-established / Fredrik 'Chrome Cavities' (2012) UK

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Posted by dabitch on 22. August 2012 - 1:00

Just to prove my point about Rekorderlig Swedish School not being a very unusual USP... Meet Kopparberg, another fine Swedish Cider, selling itself on a certain Swedish je ne sais quoi, knitted hats and ungroomed but groomed facial hair. It's a strategic badlander.

Rekorderlig Swedish School - Sport / Idrott / Kubb - (2012)

dabitch's picture
Posted by dabitch on 22. August 2012 - 0:41

One thing they have spot on. Swedes usually look incredibly Swedish. Looking Swedish isn't a physical thing, but how you dress, groom and carry yourself.

Rekorderlig Swedish School - How it all began - (2012)

Rekorderlig Cider, a cider brand that comes in all sorts of flavors and alcohol-levels but isn't Snakebite material, has launched their brew in the UK and are trying to tap into the market by selling itself on... its Swedish-ness?

Yes, in this ad we meet über-stereotype Olof Håkansson who founded the Swedish school, and a few of his blond über-Swedish teachers. They teach Swedish-ness, not Swedish. Swedish-ness includes knowing what it feels like to dip your head in ice-water. As a 100% Swede who has swum in ice-water, I'm not sure I find all the reindeer references as funny as they are making me hungry.

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