Somewhere the team behind "Dot", the worlds formerly smallest animation, are collectively biting their fists while watching this, fascinated. This is IBM's atom boy, it took four scientists two weeks of 18-hour days to pull this off. And it took a gentle push from Ogilvy New York and production magic from 1st Ave Machine to take this from idea to finished film. The IBM research team has been manipulating atoms for a while, they can manipulate matter on the atomic level, and perhaps this will lead us to new ways of storing data in the future...
There are those who wear masks. Lots of masks. Different kinds of masks.
But not like Jim Carrey in The Mask. Although maybe they'll come out with a JIm Carrey expansion pack. God knows he could use the work.
For the highly anticipated multi-platform title Dishonored, Psyop and ROKKAN created an engrossing prequel series for Bethesda Softworks and Arkane Studios. The online series gives gamers a first-hand glimpse into the steampunk-inspired, shadowy whaling city of Dunwall, where plague is rampant and the city is in disarray and on the verge of dystopia.
ROKKAN and Psyop worked very closely with Bethesda Softworks to create a look and feel that was truly unique. Inspiration was taken from the artistic feel of the game as established by Arkane Studios, but with a twist.
Facebook home brings us new ways to completely ignore our extended family at dinner. Facebook home shows you that the things that connect us, like that chair she's sitting on and the family ties aren't as cool as being able to swipe through your much cooler friends activities on Facebook. So hang on, are we using Facebook home because it's Home and we're connected human being on earth and love each other, or are we using Facebook home because real life is boring, real family is boring, and everything is cooler online? Both. Ah, teenage rebellion at dinner table, we've come a long way from heroin and safety pins in our cheeks. Today we're voyeuristic narcissists flipping the bird by thumbing a smart phone.
After an unexplained event involving a samurai sword and a rave, two friends frantically try to leave town. A chance encounter with an old family friend puts an unwanted delay on their escape plans.
“The Hiccup” is a short film directed by Community Films‘ Matt Smukler. It won Best Comedy Short Film at the San Diego International Film Festival, was a finalist at Woodstock International Film Festival, a finalist at Soho Rushes Short Film Festival, and winner of the Noccicinema Film Festival Best Foreign Film. It has also played in competition at the Dallas International Film Festival, New York City International Film Festival, LA Comedy Shorts, Hollyshorts, New Orleans Film Festival and the LA Indie Film Festival.
This video was done by DDB Chicago with Proximity Canada heading up the Facebook page.
"Work it Kitty," is more than just a video by Alex Gaudino ft. Taboo. It's part of a larger campaign leading to the Work It Kitty website.
It's also got its timeline crossed. Because it's feeling very 80's but the music is very 90's. Still, if this were a music video that didn't end with a fifteen second spot, it would have been somewhat better. But it seems like the client shoehorned the messaging in, rather than allowing us to have fun and go to the website on our own. Too bad.
Also isn't it a bit late to be doing stuff with cats? Especially when it's coming from a company that makes stuff for cats? You'd think they'd have been on this long ago.
I'm not sure if this is brand new cutting edge whoah or an acid-jeans flashback to the 90s color-sceme. It's retro-brand-new-ish-with-a-chunk-of-Trontastic or something mixed in. A kaleidoscope of VFX and those bizarre temporary tattoo lipstics in metallic gold & argyle. In short, it's pretty hypnotic and leaves you feeling slightly hungover. I'm not ready for the weekend, I'm scared. Metallic lips will eat me.
Three young hospital patients were each given a moderately high end digital camera, a crash course from the production company in videography, and instructions only to “shoot yourself being yourself.” They had the cameras for 6 weeks and turned in about four hours of film. Meet Mackenzie who filmed this entire ad.
These films have been filmed largely by the patients, the young patients. Meet Katherine, age 12, an avid dance student who was, as she puts it, "born with a hole in her heart and a bad valve." She has had 15 heart procedures, and will need care for the rest of her (potentially long) life. Her own footage, approximately one-third of the spot, shows her hard at work at ballet, cartwheels, cheerleading and tongue-sticking-out. Her dad describes her as "a Volkswagen engine in a NASCAR automobile" while she admits with a smile that she can probably beat all the other cars in the race anyway.
A year ago Mackenzie couldn't talk. Today she tells terribly pun-tastic jokes you can't help but laugh at. A neuroSturgeon. Oh haha, I see what you did there Mackenzie.
Yes folks, it's time for another pitch rip spot from Chiat Day. Another freaking manifesto. Only this time it's about love. With a lullaby version of "Sweet Child O' mine."
And a bunch of black and white photographs. And no-brainer sentiment about love that belongs on a Hallmark card from twenty years ago: "Love is family." "Love is the reason you care." "For all the things in your life that make life worth living." My god. No wonder the woman's VO sounds so sleepy.
The art of catching a cab is about to get a 21st century makeover, courtesy of a new app from the NYC Taxi and Limousine Commission. To welcome this new age of transportation, Flatiron-based production studio Click 3X has donated its considerable resources to create “Variations on a Hail” a new spot developed by Cooke&Co CD/Copywriter Marty Cooke, executed and financed entirely through Click 3X, and shot by Click 3X directors Josh Ruben & Vince Peone.
A$AP Rocky raps nursing rhyme style about Crazyquick shoes while John Wall, Damian Lillard and Jrue Holiday do what they do best.
The only thing that would help is it had more three stripes. Heck if I hadn't watched it three times I might not have realized it was for adidas.
I keed! The only thing that wasn't covered with three stripes were A$AP Rocky's gold teeth.
Dedicated to Russell Westbrook's series winning shot. The world is watching. Which shouldn't be confused with 180's adidas spot for Derrick Rose where Chicago's Watching although it's more or less the exact same execution.
Del Taco takes it to a very weird level with its new spot. It looks like they're making beans in some steampunk themed disco or something. Remember kids, don't do drugs.
Oh yeah before I forget: between Ship My Pants and Unfreshing Believable, there is now a moratorium on near-swearwords in advertising.
In which we get yet another freaking product demo spot and obnoxious platitude telling us how many photos the iPhone has taken. It's also a telling commentary on how intrusive technology has become, that we can't simply appreciate a meal or a moment without being an obnoxious twat with a mobile.
Ah well. At least it wasn't on a black or white background. Always nice to include humanity and all.
BKWLD worked with Hoffman Lewis to create six unique and unexpected moments for the general public of St. Louis. Working entirely with non-actors, the BKWLD team designed real situations where McDonald’s breakfast could help make the ‘ordinary a bit more extraordinary’. These moments were shot with hidden camera crews and then transformed into the TV spots, with BKWLD storyboarding, directing, producing, and handling post for each.
See another spot in the campaign here.
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