Miller Lite - Chuck Lidell - (2013) :30 (USA)

What if UFC legend Chuck Lidell was part of your posse. You'd be able to take flash photographs at museums! You badasses!

Miller Lite - Ken Jeong - (2013) :30 (USA)

What if part of your posse was he Hangover star Ken Jeong? Yeah, it's that guy from that thing.

MillerLite - Questlove - (2013) :30 (USA)

What if Roots’ drummer Questlove was part of your posse? It would be epic, and you'd be going to Thailand.

GEICO Dough Boy Commercial - Happier than the Pillsbury Doughboy on His Way to a Baking Convention - (2013)

The Pillsbury doughboy sneaks a deadly baking pin through security and a TSA agent tries to frisk him without tickling him. Suddenly the cobranded tag is useful again, because Geico has done this sort of thing before. Isn't hilarious that advertising mascots are celebrities too? The Pillsbury Doughboy is in his own league, he starred in a Milk ad already back in 2004. That was epic.

EA Sports "Rumble" (2013) (USA)

Because for some reason the whole world still likes Tiger Woods, despite his philandering ways, so he and and Arnold Palmer face off with a team of thugs who attempt to steal their PGA trophies. Surprise, there's another badass in town who joins them unleashing an impressive can of I can-do-the-splits-whoop-ass. Wow, for a moment there I almost thought that golf-games were exciting.

Orbit - Polo - (2013) :30 (USA)

"You're wearing a bow tie? You didn't tell me we were getting dressed up. Now I look like an idiot."

Activision - Skylanders Swap Force Trailer - (2013) :130 (United States)

trust's picture
Posted by trust on 26. March 2013 - 16:05

Infused with a childlike sense of fun and excitement, the two-minute Skylanders SWAP Force spot directed by LOGAN’s Jens Gehlhaar is an energetic showcase of character animation. The new spot is also a testament to the potency of collaboration, its eye-catching visuals and clever concept developed and executed in tandem with creative teams from 72andSunny and Activision Publishing, Inc.

Nike SB Eric Koston 2 - The Legend Grows - (2013) (USA)

The Koston shoe line, which is "inspired by pro-skateboarder Eric Koston" according to the release has this ad on air from march 22nd. Inspired by? What does that mean? Is that a PR way of saying "we thought he was cool so we licensed his name"? Never mind, in the ad we get to see what Eric Koston can do, as his legend grows to a tall tale as told by Tiger Woods, Olympic Gold Medalist Alyson Felix and The Cleveland Cavalier’s Kyrie Irving, among others. Eric escapes security, their tazers, a crazy dog, and even a hurricane - my only beef would be that the rain is mentioned long after it's actually first seen which makes me want to yell "CONTINUITY!"

Nike SB used Kirshenbaum Bond Senecal + Partners (kbs+) for their skateboarding ads.

Gatorade "Fixation" (2013) 1:00 (U.S.A.)

In this spot, Gatorade takes a look at the inner psyches of Kevin Durant and and Dwyane Wade and what motivates them to win from within and how hard they work and the nightmares that fuel them. Fuel. Geddit? Narf narf narf.

Wait. Hang on a second.

Does Gatorade fuel bad dreams? Am I in a bad dream right now? Is it a dream within a dream? And what are those glowing orange candy things? Are they gelatinous acid tabs that cause Inception-like nightmares? And why do athletes always train in the middle of Area 51 or with the lights off? Is moody training better than well-lit training?

Orbit - Heights / Flying / Crowded food - (2013) :30 (USA)

Don't let food hang around. Oh the heights we will go to for a pun! The airplane food looks so realistic too. No, I'm serious, my meatloaf always talks to me on flights. It says "Kill me" and does an impression of the Fly, using my fork as the shotgun. Yes it does.

"Don't let food hang around. After you eat, chew Orbit® for that Just Brushed Clean Feeling. Fabulous!"

American Eagle Outfitters - Ratchet Skinny Jeans - (2013) :30 (USA)

American Eagle Outfitters have come up with Skinny Skinny jeans as a response to all you hipsters who want your jeans so skinny, your booty pops, your camel-toe announces itself, and your knobbly knees stand out in all their glory. Check the site and these jeans come in two colors, "Indigo" and "Bright Light". They also come... in a can. Yes it's a joke, people. Hardy har har, and unlike the fast spreading Indian misogynist Ford ad , this prank was on purpose.

Water is Good Stuff - (2013) 2:22 (USA)

Biosynthetic Technologies and The Laycock Center put together two minute pep-talk about water, voiced over by a kid. It comes complete with hashtag too - #oilchange. It's like a manifesto for water. Yep.

Carl's Jr - Mrs. Robinson / Heidi Klum / The Jim Beam Bourbon Burger (2013) :30 (USA)

So many layers of borrowed interest here, I'm not even sure what they're selling. Who are they trying to appeal to? Baby-boomers? Fans of Project Runway? Dustin Hoffman aficionados? Cougar-hunters? Jailbait-chasers? People who like Bourbon? All of the above? I recognize one thing here, the old "sex sells fast food". This is how I know it's a Carl's Jr / Hardee's commercial, because a celebrity lady is writhing while biting burgers in it. They're the Playboy of burger-joints. It's like they're fulfilling rule 34 for people who have a burger fetish.

Just like the patty melt the burger regenerates after every bite. Carl's JR could feed the world.

Southwest Airlines Spring Campaign: Welcome Aboard (2013) 1:00 (U.S.A.)

kidsleepy's picture
Posted by kidsleepy on 19. March 2013 - 19:13

It was hard waking up this morning. You ever have one of those mornings? You hit the snooze button again and again. And somewhere along the third hit of the snooze button you manage to have a mini dream? This was my dream.

I dreamt of a thousand smiling faces, all fresh from central casting. And though they are diverse, it is still safely WASPish. I dreamt of heads. The backs of heads. Lots of hair, lots of backs of heads. So many heads. I dreamt people were doing repetitive moves, as if they were robots, or drones. Walking. One of them looks like he might hit the propellor. Oh no! But then, it's okay. More heads. And ballet for some reason.

Cartoon Network - Hall of Game Awards - (2013) :105 (United States)

Forget the Golden Globes and the Oscar’s – this year’s awards season is all about who’s got Game. Nola Pictures’ Bruce Hurwit recently teamed up with longtime partner, Cartoon Network, to create “Training,” a clever spot starring Shaquille O’Neill and Nick Cannon for the Cartoon Network Hall of Game Awards. The fast-paced and off-the-cuff ad jumps from a delightfully left-field introduction to a slapstick training montage, allowing the two co-hosts show off their comedic chops with a madcap workout.

March Madness & New Coke Zero - It's not your fault - Brackets (2013) :30 (USA)

Brackets. They are important. You are not slacking. It is not your fault.

March Madness & New Coke Zero - It's Not Your Fault - Schedules (2013) :30 (USA)

I like how this turns into a whisper, honestly thanking the dude. And the fourth-wall breakage with him wondering where the VO is coming from. YES somebody is watching you.

March Madness & New Coke Zero - It's Not Your Fault - Gumbel (2013) :30 (USA)

They made his voice like honey.

March Madness & New Coke Zero - It's Not Your Fault - History (2013): 15 (USA)

Just in time for March Madness, Coke zero feels for you man.


“Coke Zero has experienced quarter after quarter growth and success, and we hope to see this campaign continue the momentum. ‘It’s Not Your Fault’ is launching in a big way through universal guy assets like NCAA® March Madness® and a co-branded promotional spot with CONAN,” said Andy McMillin, VP, Coke Trademark, North America Group. “Coke Zero brand attributes are well established, now it’s time for the brand to make the next big leap to connect with its drinkers. The brand definitely is evolving.”

Procter & Gamble - Easy Breezy Better/Nails - (2013) :15 (United States)

trust's picture
Posted by trust on 18. March 2013 - 19:51

Expanding on the look of the latest print campaign from CoverGirl, Nola Pictures and Director Marcus K. Jones teamed up with Grey to create a pair of spirited and fun new spots starring Australian songwriting/DJ duo and recent Cover Girl recruits, Nervo.

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