Wait, what's this how did this car get cut in half? That my dear, is what they want to to ask yourself, and if you snap a pic of the QR code you will be lead to this clip showing the unexpected Star Wars fight that happened in front of this car. Luckily they had signed up with DBS Bank Ltd car insurance and gotten a free dashboard camera.
Just one question. Where's the other half of the car?
Advert title: Halved Car
Campaign name: Expect the Unexpected
Media: Outdoor
Industry: Financial Products & Services
Published: October, 2012
Market: Singapore
Language: English
Creative Agency: Tribal DDB Singapore
Media Agency: MPG Singapore
Brand: DBS Bank Ltd
Chief Creative Officer: Neil Johnson
Creative Director: Thomas Yang, Francis Ooi
Art Director: Benson Toh
Copywriter: Theresa Ong
Photography: Allan Ng
Producer: Michelle Tan
Accounts Team: Anthony Wan, Joshua Lee, Jasmine Ng
Production Company: CRITICA
Additional credits: Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo
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