Deceptively simple Paulig ads take you on a coffee tour of the world

Finland-based company Paulig has unveiled its new 'City Coffees' campaign. The minimalistic campaign, designed by agency Bob the Robot, gives viewers a quick flash of some of the world's greatest international icons.

Anchored by clever coffee callbacks to various landmarks and symbols (including The Statue of Liberty, Arc de Triomphe, and Cuba’s iconic vintage cars, etc) the print, OOH, and video campaign promotes the different city-themed flavors of Paulig - Café New York, Café Havana, Café Barcelona, Café Parisien, Café Sydney. The result is funny, polished and as iconic as the landmarks themselves. 

Paulig is an over 140-year old company known for its range of exotic coffees, available in the Finnish, Lithuanian, Latvian, Estonian and Russian markets.

Credits:

Client: Paulig Coffee

Tomi Wirtanen, Marketing Director

Jutta Norblad, Head of Brand Marketing

Matleena Turkia, Brand Manager

Advertising Agency: Bob The Robot

Miska Rajasuo, Strategy Director

Anu Igoni, Creative Director

Kaija Rossi, Client Group Director

Juha Nikkilä, Copywriter

Riku Eteläkoski, Art Director

Anttu Brück, Graphic Designer

Antti Saarela, Account Manager

Production company: Bob the Robot Pictures

Johanna Valasti, Executive Producer

Production company: FLC

Kasimir Häiväoja, Head of Post Production

Erkko Huhtamäki, Digital Artist

Artem Pissarevskiy, Post Producer

Production company: Brink

Sara Heikkinen, Executive Producer

Matti Kaihola, CG Supervisor

Media Agency: Vizeum Finland & Dentsu Aegis

Aku Vehmersalo, Account Director

Teemu Suutari, Strategy Director

Niina Mökkönen, Media Specialist

Ida Stromer, planner