This actually took place at a cinema! As the "ad" begins, we see a high noon Western-style cowboy shootout developing in Stockholm. But then a man interrupts and demands they stop the film. It's Norwegian comedian Rolv Wesenlund. "Leave the premises!" he shouts to the audience "If you leave now, you can get your money back, and with that, you can buy Expressen for a week. That's a week full of information." He then thanks the audience and leaves.
Principal talent: Rolv Wesenlund
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