Favorite Commercials for dabitch
Paranoid US Directors AB/CD/CD Create the First In-Theater Live Advertisement
AB/CD/CD collaborated with agency Johannes Leonardo NY on an ad that paired a live performance with live action footage for the retailer, Daffy’s. The directorial collective, a recent addition to the Paranoid US roster, conceived an entertaining scenario that encompassed the agency’s vision in relation to the screen.
“The agency wanted direction that captured a new, fresh style. AB/CD/CD was a perfect choice as they pulled from their extensive music video background and trendsetting lifestyle”, said Producer Janice Biggs. The collective recently directed Lily Allen’s “Fuck You” and brought a similar upbeat mindset with strong color palette, scheme, and casting.
This new take on an advertisement was a challenge in more ways than one. While the production crew was given a two-month execution time, they ended up with three jobs on their hands: a stage production, a multi-camera shoot and the task of synthesizing the two.
Additionally, costume and choreography played an essential role in AB/CD/CD’s cutting-edge concept. With a synchronized dance arrangement incorporating layers of clothing, the directors and designers paid significant attention to costumes that impacted the way the dancers moved. Choreographer Noemie Lafrance, a frequent contributor on Feist’s music videos, brought a professional artistry, concentrating significantly on timing and demanding rehearsals.
The performance ran at The Ziegfeld Theater in Manhattan in late October, most recently October 30 and 31.
How do you make people think twice about driving drunk when they dont think its a big deal? You make it a big deal. Bar Aurora and Boteco Ferraz added the real costs of drunk driving to peoples bar tabs, speaking to them in the moment right before they decided whether to drink and drive or not. First they got pissed, then they got the message.
Film director Nacho Gayán, based in a concept from Villarrosàs agency, has made the debut of the new spot performed by Ronaldinho, Rafa Nadal, Pau Gasol, Fernando Torres and Sergio Ramos. Its title, “Momentum” means Nike ́s recognition to the optimum moment that spanish sport enjoys.
Drama, danger and challenge in a weird setting where only a few people can enter... and, at the end the climax, a taunt: ¿Are you brave enough to be the next?
100 gipsy drummers get together with world class athletes in the new Nike’s ad. The film introduces us into industrial settings and marginal stages to view a tension charged fight. The atmosphere ́s intensity grows at the strong beat of the public clapping and the occasional defying shouts that contenders address to each other.
The BBC Weather Website has undergone a significant upgrade to deliver timely 3 hour interval reports accurate to your postcode and from weather experts. We wanted to communicate this and the benefits of being able to access this online and on your mobile to a younger 25-34 audience which represents the biggest opportunity to grow the user base. Be one step ahead of the weather is the campaign thought which carries across radio and TV – to help make sure the weather doesn’t catch us out.
Is winning a habit you can't seem to quit? Is failure one game you refuse to win? Is handsomeness a burden your face has to live with?
Spot on copy and VO, and then the close-up of the arm-scent. A mountain that pops out from his underarm. Can we PLEASE make it legal to marry a campaign? I wanna make an honest ad out of Old Spice.
This classic advert never fails to make me laugh. The Volkswagen Karmann Ghia was targeted at female drivers, because it was a hip sports car and had all the sleek lines of one, but unlike some of its competition it wasn't that powerful. The beauty of its design was always highlighted and the lack of performance was never ignored. The wit used is DDB's hallmark.
Women love chocolate, so much that it might cause amnesia and emotional addiction.
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1 day 21 hours ago
- What is the name of the music
2 days 10 hours ago
- צור קשר עם קוקה קולה ישראל
3 days 16 hours ago
- אני רוצה ששמי יהיה על בקבוק
3 days 22 hours ago
- Name Asaad
3 days 22 hours ago
- What, no pitchforks and
4 days 13 hours ago
- Worth it for your dream
4 days 13 hours ago
- I could care less about the
4 days 14 hours ago
- Okay, it may be hokey in some
5 days 2 hours ago
- What is the name of the song
1 week 1 day ago