Fisherman's Friend Clip #FlyBoardFishing (2016) :90 (Switzerland)

A new campaign from walker, Zurich for Fisherman's Friend that will run in Germany, France and Switzerland aims to update the brand. What better way to do that than to start Flyboardfishing? Still centered around the strength of the taste, the VO says: "Fishermans friend - the strongest there is"

Chris Gibson at Fishman’s Friend, said: “It can sometimes be hard to modernise a brand that has been around for so long, however, we feel like this new campaign really brings to light the contemporary image of Fisherman’s Friend.”

Title/Project : Fisherman’s Friend – FlyBoardFishing
Agency : walker Zurich
Agency contact : Pius Walker
Agency contact job title : Creative Director
Client name : Chris Gibson (UK), Michael Geiseler (German), J.Y. Cuendet, Philippe Bessire (Swiss)
Writer : Roger Beckett
Director : Axel Laubscher
Executive Producer : Pieter Lony
Director of Photography : Jo Eken Torp
Production company : Cobblestone Hamburg
Postproduction VFX : Important Looking Pirates Stockholm
VFX supervisor : Bobo Skipper
Sound Studio : Wave Studios London
Composer : Voya Anicic