Gowalla-advertising: Check in at Ica To Go, win an iPad.

See, told ya that position marketing is the next thing. In Sweden ICA have made use of Gowalla and its users to build hype around their new smaller shop concept that now opens in convenient downtown locations. At the Ica To Go blog you can see the office dwellers who logged in at Ica to go every chance they got, since the one win the most logins wins an Ipad. Petter Lindqvist clocked in the most logins, and won.

See the Ica To Go page on Facebook, where Deportivo (www.deportivo.se) och Teknograd (www.teknograd.no) have built an app that connects to the Gowalla API keeping track of the Ica To Go game.

I know one player who is mighty miffed about not being the winner, turns out you can only check in every six hours on her Android phone, or so she complained loudly to me, as she's tried to check in every time she walks past and she does that often as she works in the neighborhood. Regarding faking GPS, the guys behind the campaign are well aware of the possibilities since we've spoken on the phone about it, and kept a close watch on things. Expect more ideas like this as the Gowalla app matures.

src="adland.tv/ermission-marketing-dead-we-know-it-all-hail-position-marketing-instead">position marketing is the next thing. In Sweden ICA have made use of Gowalla and its users to build hype around their new smaller shop concept that now opens in convenient downtown locations. At the Ica To Go blog you can see the office dwellers who logged in at Ica to go every chance they got, since the one win the most logins wins an Ipad. Petter Lindqvist clocked in the most logins, and won.

See the Ica To Go page on Facebook, where Deportivo (www.deportivo.se) och Teknograd (www.teknograd.no) have built an app that connects to the Gowalla API keeping track of the Ica To Go game.

I know one player who is mighty miffed about not being the winner, turns out you can only check in every six hours on her Android phone, or so she complained loudly to me, as she's tried to check in every time she walks past and she does that often as she works in the neighborhood. Regarding faking GPS, the guys behind the campaign are well aware of the possibilities since we've spoken on the phone about it, and kept a close watch on things. Expect more ideas like this as the Gowalla app matures.