Guinness - Tower of Babel / All the time (1994) :50 (UK)

Inside every bubble, in the pint, there is another world. Inside each world, there is a tower of Babel. Inside the tower of Babel, there is Rutger Hauer, sipping on a pint. As one should.

This is the last time that we will see "The man with the Guinness" character portrayed by Rutger Hauer. And it feels like a most fitting adjö. Like the only woman that double oh seven ever loved, he'll stop at the tune of "All the time in the world". Yes I'm referencing "On Her Majesty's Secret Service" but who wouldn't cry when Diana Rigg dies? Anyway, this too, is sad.

I've seen things you people wouldn't believe... Attack ships on fire off the shoulder of Orion... I watched C-beams glitter in the dark near the Tannhäuser Gate. All those moments will be lost in time, like tears in rain... Time to die.

Client: Guinness
Ad agency: Ogilvy & Mather, London

Music: Louis Armstrong - We have all the time in the world.

Director: Hugh Hudson
Principal talent: Rutger Hauer