Haig Club - David Beckham / Scottish castle meet - (2014) :90 (UK)

David Beckham has a whisky brand, and to sell it he's gone all out UK, driving up to Scotland on his bike in a film directed by Guy Ritchie and a soundtrack put together by Alt-J. This is all very stylish, with the friends driving to meet in far away places. This time it's a Scottish castle, but other times it could be anywhere else in the English empire. We have our celebrated soccer star on his bike, his friends arrive via airplane, luxury car or even walking across the fields, and despite the age-difference they all looks splendid when they clean up. They're men of mystery and lots of money, as they have their own Cessnas. The ladies are as usual twenty years younger than the men, so I'm just going to pretend they're one of their friend's daughters, joining in his place.

Agency: Adam & Eve/DDB London
Client: Haig Club
Creative Director/Copywriter: Shay Reading
Creative Director/Art Director: Frank Ginger
Executive Creative Director: Ben Priest
Executive Creative Director: Ben Tollett
Executive Creative Director: Emer Stamp
Agency TV Producer: Pamie Wikstrom
Planner: Michael Hines
Managing Director: Tammy Einav
Production Company: Independent/Reset
Director: Guy Ritchie
Producer: Adam Saward
DOP: John Mathieson
Executive Producer: Jani Guest
Executive Producer: Dave Morrison
Soundtrack name and composer: Left Hand Free, Alt-J (Newman/Unger-Hamilton/Green)
Editor: James Herbert
Editor: Angus Munro
Post Production: nineteentwenty
VFX Supervisor: Ludo Fealy
Colorist: Paul Harrison
Colorist: Finish
Sound Engineer: Jack Sedgwick