In an idyllic Bavarian town named Oberpfaffelbachen, the villagers are preparing for Rampenfest. There will be lots of beer, pretzels and oh yeah, a big frickin' ramp. If all goes according to plan, a 135i BMW will fly Evel Knievel style from Europe to America.
To quote Dave Chappelle/Rick James, it's a celebration bitches! But it's also an uber-viral campaign by BMW. There's a mocumentary, a Facebook page and even news coverage from CNN.
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