Yesterday the the IPA, ISBA and the Chartered Institute of Purchasing & Supply released a white paper titled "Magic and Logic" which aims to advise these industries how agencies, advertisers and purchasers can best work together to produce profitable growth. It confirms the need for greater clarity of agendas, openness, integrity, professionalism, process, and efficiency.
At the same time it calls for a radical rethink about the terms of engagement between agencies and clients when it comes to pitching, remuneration and intellectual property. You can download a PDF of the paper at the microsite, MagicAndLogic.
Related: No SPEC!, Pitching Fees, Malaysian Advertising gets ready for pitch fees, and Advertisers fear "cartel" in Oz.
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