PHILIPS CINEMA 21:9 - Carousel - (2009) 2:19 (The Netherlands)

Created entirely by Stink Digital, this new interactive campaign promotes Philips’ latest entrant into the television market, the CINEMA 21:9. Berg conceived it to work as an endless loop. Visitors to the microsite therefore have the option to ‘spin’ through the film’s single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot.

Title: CAROUSEL
Advertiser/Client: PHILIPS
Product/Service: PHILIPS CINEMA 21:9
Entrant Company: TRIBAL DDB AMSTERDAM, THE NETHERLANDS
Advertising Agency: TRIBAL DDB AMSTERDAM, THE NETHERLANDS
Creative Credits
Chief Creative Officer: Global Creative Director Philips: Neil Dawson, DDB London
Executive Creative Director: Worldwide Strategy Director: Han van Dijk
Creative Director: Chris Baylis/Andrew Ferguson
Copywriter: Carla Madden
Agency Producer: John Reardon/Jeroen Jedeloo/Iwona Echt
Advertiser's Supervisor: Business Director: Neil Robb, DDB London
Planner: Sean Chambers
Account Manager: International Strategy Director: Sean Chambers
Account Supervisor: Client Service Director Integrated Services: Sandra Krstic
Production Company: STINK DIGITAL London, UNITED KINGDOM
Director: Adam Berg
Producer: Mark Pytlik/Simon Eakhurst/Daniel Bergmann
Editor: Paul Hardcastle, Trim
Sound Design/Arrangement: Michael Fakesch
Music: Artist/Title: Michael Fakesch
Art Director: Mariota Essery/Maximilliano Chanan
Post Production: Richard Lyons, Redrum Stockholm
Other Credits: Lead Developer: Ian McGregor, Stink Digital; Colorist: Jean-Clement Soret, Mpc London