Hollister models represent brand in Korea by acting like douchebags.
There's a bit of a scandal brewing in Korea, as Koreabang lays out the story on how Hollister models mocked asians at the opening of their store.
One of the models who attended the opening posted a picture to his twitter (@vin_****) of himself taken in front of Gyeongbokkung Palace with his eyes squinted closed and his lips open. Netizens who saw the photo pointed out how it was making fun of Asians with “squinty eyes”. Another model from the same Hollister event posted similar photos to his Twitter account.
One Twitter user who seems to have worked with the Hollister model before commented on his photo, “please look at how many Asians liked that picture… impressive.” The problem lies in the fact that the original poster of the photo replied with another comment making fun of Asians. The model mocked Asians’ typical English pronunciation, saying, “Hahahaha they ruhhvvvv itttt!”
Hollister has apologized and "fired the people involved" in other words these models won't be opening another Hollister store any time soon. They've also posted this statement on their brand facebook page.
"In summary, the company terminated the couple of associates involved. On behalf of our more than 80,000 associates around the world who cherish our core values and our culture of diversity and inclusion, we sincerely apologize for the offense caused by these unauthorized, ill-considered actions."
Hollister looks like a meathead brand, I'm not at all surprised that the models chosen to represent the meathead brand actually acted like meatheads. THEY'RE ON BRAND, GOSH DARNIT!
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
- Oh! Amazing exertion through
1 hour 21 min ago
- If truth be told prosperous
2 hours 17 min ago
8 hours 24 min ago
- Considerably, this post is
13 hours 18 min ago
- The modern development of the
15 hours 25 min ago
- What is the name of the music
21 hours 9 min ago
- צור קשר עם קוקה קולה ישראל
2 days 2 hours ago
- אני רוצה ששמי יהיה על בקבוק
2 days 9 hours ago
- Name Asaad
2 days 9 hours ago
- What, no pitchforks and
2 days 23 hours ago