Duracell Batteries: Trust Your Power - NFL's Patrick Willis - (2012) 2:00 (USA)
Saatchi&Saatchi New York bring out the violins for Duracell, as they tell the life story of San Francisco 49ers All-Pro linebacker, Patrick Willis. He might not have been running toward something, rather from something - from that he learned to trust his inner power.
Props for the young actor playing school-boy Patrick Willis, that defiant stare shows some acting chops.
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Con Williamson
Creative Directors: Justin Ebert, Alex Lea, Peter Smith
Art Director: Nate Ripp
Agency Producer: Peter Feldman
Production Company: Über Content
Director: Eliot Rausch
Executive Producer: Preston Lee, Phyllis Koenig, Steve Wi
Director of Photography: Ed David
Editorial: Rock, Paper, Scissors
Composer: Adam Taylor
Mark Rolland, SVP, Regional Account Director
Caitlin Reynolds, VP Management Supervisor
Jamie Daigle, Account Executive
ER Agency - Citizen Paine
Media Planning - SMG
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