Unless you've been living under a rock you've heard that thanks to the NFL's referee lockout, replacement referees are making some, well, dubious calls during the start of this football season.

A lot of people are upset about it. Hell, even our very own POTUS has taken time away from his busy campaigning work schedule to weigh in on it.

Thankfully though, an enterprising eye doctor decided to turn those lemons into possible gold with some timely advertising.

Meet Green Bay area's Dr. Christopher Smith. Sensing an opportunity, Dr. Smith of Optivision Eye Care is offering free Lasik surgery to the NFL replacement referees, a mere two days after the football world exploded from the lates case of injustice.

Sure it's very tongue in cheek. But give an eye doctor credit for moving quickly and offering up a promotion to donate his services because, according to station WTVR, "...The referees, obviously they had some vision issues, so we decided that they we could help them with that.”

Kind of brilliant, IMO.

Football fans may be up in arms right now. But never let it said they don't have a sense of humor in the end, or a keen eye (geddit?) for timely promotions.

Just as an aside: could you imagine if big name brands moved this quickly? Ha.
HA HA HA HA HA. That would be a sign of the apocalypse.

I hope Dr. Smith will get tons of business from this move.

If anything else, it at least gives us football fans a chuckle.

#GoSteelers