Burberry chief creative officer Christopher Bailey picked Romeo Beckham to star alongside Edie Campbell and Charlie France in the new global advertising campaign. Romeo might have the goblin teeth of a ten year old who hasn't quite grown into his face yet, but Bailey says he was a joy to work with and he 'stole the show'. Which is the real reason they've cast a ten year old in the ad, to get a ride on the name of Beckham. Lets face it, he ain't no Felix Howard kissing Madonna.