Your strategy is showing. And much of your spokesperson.
Aaaaah, I see the strategy here, KGB are targeting the elusive young daft slacker-male with disposable income and a juvenile sense of humor. That's a good market. Top dollar there. Everyone else knows how to google.
Badlanders as the examples I promised: Dexim ad vs Jamie Nelson - This is what we call "demo love" - and what lawyers call "copyright infringement". and Double BLT magazine covers, NYT's "T" vs Coast a.k.a Toast.. This is not to be confused with obvious parodies that mimic a style on purpose to be funny. Like when John Cleese & Schweppes copied the style of CK perfume ads at the time.
Homages to other ads are a long-going tradition in UK advertising, but it's difficult to make them work in their own right so be careful with that.
The all time low is when ad agencies in far off lands re-use photographs they have no rights to use in their own ad campaigns, and this one tops them all as the mummy in that photograph is actually the copywriter of the original ad. When it comes to design you need to be inspired but watch out so it's not too inspired by all the great designers who came before you.
Clients will get in trouble for straight-up rip-offs. As they did in the case of Coke mimicking Joel Veitch's ninja kittens, and when Nike copied a chinese flash animators stick figures. These cases were won by the original creators, which is rare, but the bigger worry is when you piss off someone elses fanbase which may also be your customer base. Like when Nike copied Minor Theft or Jamba Juice borrowed heavily from Get Your War on. There is bigger danger in copying than simply being called a hack.
Great ideas exist everywhere. Even your mom has them. Advertising and design ideas are different. Great ideas in advertising are ideas made better by being solutions to the presented problem. Bolbal.wordpress.com has the solution. The problem
Manchester United canceled off their Asia tour agenda to Jakarta following the bomb blasts happened at one of the hotel where the elite team were due to stay in. The match scheduled for July 20 has been a long waiting for Indonesia MU fan for a couple month before and has been a big cause for t-shirt street dealers to make a massive production of MU T-shirts and Jersey. Affected by the blasts and the team cancelation, the fans euphoria are gone and the dealers must lost big amount of money, unable to gain a prospective consumer who was about to buy their T-shirt on the day MU team come.
So, now these vendors are out money and stuck with unsellable t-shirts. Uh-oh.
Poster for Lexus's pretty new convertible by Dave Masterman and Ed Edwards over at CHI and Partners in London. Watch out drivers, Objects in Rear View Mirror May Appear Jealous.
This print ad is targeted at gay men and women for the Dutch men’s fashion retailer Suitsupply, running just in time for the Amsterdam Pride 2009 parade which will be - as always - an awesome party. Be there and look smart.
We rarely posts infomercials here but some true gems need to be preserved for future ad-generations. This is one of them. I'm mesmerized, as DJ Clay and Sugar Slam host this informercial in all earnestness, saying things like 'motherfucking' in the most robotic way - Stephen Hawkings sounds more human -and using the special slang juggalos are known for ie: watch as ICP spray faygo all over. There will be free BBQ! First Aid stations! Showers! Stilt walkers! Helicopter rides! Seminars! No, wait did you say seminars?
Hey ICP, you got your wresting infomercial in my country fair infomercial. The result is so close to parody, SNL should really take notes.
Q: What happens when you put Jon Glazer, Jack White and Alison Mosshart of The Kills together on a grassy knoll with automatic weapons?
A: You get a surreal rockin' bullet-ridden duel where nobody dies.
Quiet Glover has an interview with Max Isaacson - director of the "oh sorry didn't mean to be seen by anyone but my friends" Sprite blowjob ad. I can't make out if Max is incredibly naive or just blowing smoke up our arses in an effort to establish total ignorance as a legal defense or something, but at one point he says;
"I wanted to be able to get a laugh out of people while still trying to make some kind of commentary on the overuse of sexuality in advertising. I mean, how could these be real?"
So perhaps he is naive, and thought this would make us talk about sexual images in advertising rather than the fact that it was "'a banned german' ad. Seriously, something labeled "BANNED GERMAN SPRITE COMMERCIAL -BJ!!" isn't likely to be seen just 'by a few friends', everyone knows by now that "banned+commercial" is code for "kick-start a meme" and used on a daily basis by viral hacks whose ads may or may not ever reach the amount of eyeballs as this Sprite film did.
As I recall the youtube page read something like this;
BANNED GERMAN SPRITE AD - BJ!!!, and the description stated something like: "Young horny Britney Spears looking lovely performing oral sex but wishing she had a Sprite instead. Spec Commercial." - and this blurry image of the Safari cache is all I can bring back from that page since google never caches youtube, but it backs my memory up. Now, would anyone - never mind working in advertising or not - seriously think that a description containing "Britney Spears" and "oral sex" wasn't going to attract a whole bunch of people via random searches? "....hell they weren't even supposed to get popular on the internet" - then why put that description, you could have left it at "Spec ad"? Hmm?
If you fancy seeing the whole page, click here.
For stats on the sudden surge of traffic to this ad, check the viral chart. Quite the sudden spike there.
Quiteglover has a poll up: "since you've seen the banned Sprite commercial you will....?" and there's your three choices. Go clickie some buttons and pass it around. Lets see if a spec ad that goes viral helps or hinders in the selling of Soda pop.
Previous sprite ad linkies - The so called "banned commercial" itself is here if you haven't seen it yet.
Greencard Pictures does not endorse that fake "banned" "German" soda pop advertisment
Max "Banned German Sprite Blowjob commercial" Isaacson speaks.
Porn-like Sprite "banned" blow-job ad made by Brooklyn hipsters Greencard Pictures