Update - we've updated this so much we had to make a new super bowl commercials spoiler post here..
If you want to be surprised come February 3rd, *do not* read more for the most detailed inside scoop we are able to provide. During the week we'll be updating this information as final Super Bowl commercial news comes to light, as it typically does as we close in on the finish line. We are posting the 2008 Super Bowl XLII commercials here already.
Inside you will find information on advertisers, agencies, directors, concepts and more.
Again - if you don't want to see this information - you don't have to - but you have been warned that clicking "read more" will definitely give you more.
UPDATED! - 01/28/08 @ 4.30pm EST, UPDATED! - 01/29/08 @ 7.30am EST, UPDATED! - 01/29/08 @ 11:15am EST, UPDATED! - 01/29/08 @ 3.35pm EST, UPDATED! - 01/29/08 @ 6.05pm EST, UPDATED! - 01/30/08 @ 6.53am EST, UPDATED! - 01/31/08 @ 7:15am EST, UPDATED! - 01/31/08 @ 10.15am EST
UPDATED! - 02/01/08 @ 7.23am EST
Around this time of year, practically everyone puts out a list of the "best" superbowl commercials. Or the worst. Two things these lists have in common include getting the year the ad aired wrong (no, really it happens a lot) and then 85% of the ads on their carefully chosen lists are identical to the ads on everyone elses list. ;)
So here's our twist on the lists, possibly most forgotten superbowl ads. It doesn't mean that they're bad, in fact some show up on other fun lists of good ads - people just don't seem to recall that they too were once superbowl ads.
Lets start at the beginning shall we? Way back in 1969 super bowl III commercials this Gillette - Techmatic adjustable ad could make me forgive all the other terrible Gillette ads if they just put this one back on the air. Please, pretty please Gillette, do it just once!
In the 1973 super bowl VII commercials, Joe Namath is so exited becaause "he's gonna get creamed" by none other than Farah Fawcett. I don't know what Joe thinks "creamed" means, but I'm sure it's naughty. This is hilariously cheesy.
In the 1975 super bowl IX commercials McDonald's test people on their jingle for the Big Mac, and they all fail. Sing it with me! Two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun. Now down a vodka and do it again faster! This should be a drinking game.
Hey kids. Since we're gearing up to watch yet another super bowl only for the commercials, I thought I'd do a little re-arranging in our 35 years of super bowl commercials namely making the ads sort by highest voted first.
You can now see the "best of" according to logged in adgrunts on each year. For example, this is the 2005 superbowl commercials, the 2002 superbowl commercials and the 1969 superbowl commercials listed by highest vote first.
Of course, this is also a sneaky way for me to get you guys to vote a little. ;9 Since some years - for example 2000 superbowl commercials, 1997 superbowl commercials and 1994 superbowl commercials have very few votes so one single vote can still make all the difference. Won't you make sure that your favorites are on top? :)
I'm only putting "deaf" in quotation marks as a super bowl commercial can't really be deaf, it's an ad for crying out loud. Coolness though, that PepsiCo who is sponsoring the closed captioning for the game and had the idea to do a silent ad.
The creative posse ECD : Toby Talbot, AD Pete Thompson, CW Paul Hankinson at DDB in Auckland had some fun promoting the Sky movies channel down there. They got the wrong man, not once.. Not twice.... (see inside)